Assistant Marketing Manager, Affiliate
About The Position
The Assistant Marketing Manager, Affiliate manages the strategic and operational execution of affiliate programs to drive measurable business outcomes that meet or exceed annual sales and ROI targets. This role partners closely with internal teams and 3rd party agencies to translate enterprise marketing strategy and goals into effective campaign execution and management. The Assistant Marketing Manager, Affiliate will collaborate with teams including Analytics, eCommerce, Finance, Merchandising, and Technology to drive progress in this channel. With a strong focus on performance, optimization, testing, and analytics, the Assistant Marketing Manager contributes to advancing and scaling Affiliate. This person brings hands-on-keyboard experience in affiliate platforms and reporting; strong understanding of affiliate and performance-based marketing and metrics; and the ability to operate effectively in a fast-paced retail environment while influencing partners and contributing to team success.
Requirements
- Bachelor’s degree Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
- 4–6 years of experience in performance marketing/media
- Strong grasp of performance metrics, drivers: their impact to business and how to apply them
- Strong Affiliate-specific knowledge: attribution models; cookie/tracking mechanisms; pricing and commission structures/models and how to evaluate them
- 3+ years of hands-on experience with at least one major affiliate platform (Rakuten, Acceleration, Impact Radius, Commission Junction, etc.)
- Experience with analytics platforms (Adobe Analytics; GA4)
- Strong analytical skills with the ability to interpret data and translate insights into action
- Proven success in collaborating with internal/external teams
Nice To Haves
- 1 Year Experience leading work at a retailer or CPG company
Responsibilities
- Support the execution of Affiliate strategy aligned to revenue, profitability, and customer growth goals
- Collaborate cross-functionally (paid search, influencer team, finance, analytics, brand) for coordination on changes in investment; forecast; messaging; promos; etc.
- Own weekly (at times, daily) performance and budget tracking vs expectations
- Weekly reporting and analysis for internal stakeholders; daily as needed
- Extract actionable insights for ongoing and future optimizations and strategy
- Contribute to regular post-mortem presentations
- Evaluate agency recommendations and optimizations
- Track agency budget and results to ensure pacing to goals
- Serve as liaison between agency and internal creative for campaign assets and requirements
- Serve as the day-to-day partner for brand marketing to align on new programs; objectives; sharing results; etc.
- Collaborate with affiliate influencer team for alignment on overall strategy
- Own and maintain updates of internal documents and trackers
- Contribute to estimating business outcomes and investment during regular planning
- Work with brand and merchandising on weekly promos: new offers; updates; extensions
- Partner with agency, tech, and .com for tagging requests; product feeds; data integrations or discrepancies; etc.
Benefits
- exceptional benefits and opportunities to grow their skills
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
