Senior Manager, Affiliate Marketing

January Digital • New York, NY

20h • $80,000 - $110,000 • Hybrid

About The Position

This role requires a strategic mindset with a focus on driving affiliate program success and managing the end-to-end execution of affiliate partnerships. You will be responsible for overseeing affiliate program strategy, recruitment, campaign optimization, and performance management. Working closely with both internal teams and clients, you’ll ensure the program aligns with business goals and drives revenue growth. You will build strong relationships with affiliates and clients, delivering thoughtful insights and ensuring seamless communication and support. To succeed in this role, you must have a blend of strategic vision and hands-on execution, with a passion for data-driven decision-making and optimizing affiliate partnerships. Curiosity and creativity are essential, as you'll continuously stay on top of emerging trends and innovations, providing thought leadership both internally and externally.

Requirements

• 5+ years proven experience in affiliate marketing program management, with a strong understanding of platform management (Impact, Rakuten, AWIN or similar).
• Experience with transitioning clients off and on Affiliate platforms.
• Demonstrated success in affiliate recruitment, campaign development, and performance optimization.
• Excellent communication skills and the ability to build and maintain strong relationships with affiliates and internal teams.
• Strong analytical skills, with experience using analytics tools to track performance and derive actionable insights.
• Ability to manage budgets, monitor performance metrics, and ensure alignment with business goals.
• Knowledge of industry regulations and best practices for affiliate program compliance.
• This role will be key in driving the growth and success of the affiliate program through strategic planning, performance optimization, and strong relationship management.
• Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.

Nice To Haves

• Proven AI skills in developing and refining AI inputs, effective use of key tools, and the ability to apply AI to real business challenges.
• Sharp critical thinking and a commitment to using AI responsibly to create lasting impact.

Responsibilities

• Lead affiliate partner recruitment, onboarding, and relationship-building to expand and strengthen the affiliate program in alignment with business goals.
• Oversee platform-related activities, ensuring performance tracking, reporting, and communication on the affiliate platform.
• Develop, execute, and optimize affiliate marketing strategies to drive program revenue, partner performance, and program growth through data analysis and performance management.
• Create and manage affiliate campaigns, incorporating product updates, seasonal promotions, and brand objectives to maximize affiliate impact.
• Oversee budget management, ensuring affiliate payouts and spending align with performance goals while reviewing affiliate compensation structures for optimization.
• Collaborate with internal teams to ensure timely and accurate affiliate payment processing, invoicing, and billing.
• Maintain strong communication with affiliates to provide performance insights, product information, and promotional opportunities while addressing inquiries and support needs.
• Monitor and optimize program strategies through performance analysis, adjustments to commission structures, and the introduction of new partners or promotional tactics.
• Ensure accurate tracking, attribution, and reporting of affiliate sales and conversions, providing regular performance insights and recommendations for program improvements.
• Support new business development by contributing to affiliate-related pitches and collaborating with internal teams to craft comprehensive marketing strategies that include affiliate marketing and other digital channels.
• Keep clients informed on the latest affiliate marketing trends, emerging technologies, and industry changes
• Manage affiliate program compliance by facilitating understanding and adherence to brand guidelines, legal terms, and industry regulations.

Benefits

• Competitive and equitable pay
• 401k matching
• Bi-annual bonus eligibility
• Flexible PTO
• Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed