Director, Integrated Media Planning

Omnicom Media US OMD•New York, NY

2d•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Director, Integrated Media Planning role is one of the most exciting and challenging roles in our organization. The Director manages the daily strategic needs of the business and integrates with the broader OMD teams, creative partners, media owners. They act as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership and ideas. The Director has a strong appetite for new technology, emerging media, and culture. They understand and embrace the passion that the consumer has for our clients‘ brands. They orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more as the digital landscape continues to evolve. The Director is key to helping OMD stay ahead of clients and lead the competition.

Requirements

Graduate of a four-year college or university
10+ years of integrated media planning experience
Track record of handling big client ambitions
Ability to create and execute a holistic channel approach to planning
Experience collaborating with media owners, agency business units and creative agency partners
Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
Advanced knowledge of media fundamentals and an ability to educate at all levels
Strong comfort level with data, analytics, and measurement

Nice To Haves

Retail media experience a plus

Responsibilities

Manages the daily strategic needs of the business and integrates with the broader OMD teams, creative partners, media owners.
Acts as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership and ideas.
Orchestrates a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more as the digital landscape continues to evolve.
Embraces and drives the oneOMD approach by building partnerships with others on behalf of our clients.
Takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
Helps determine the right never-been-done-before opportunities and brings them to life in impactful ways.
Practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. Fully engaged and present with clients.
Challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.