Associate, Integrated Media Planning

Omnicom Media US OMD•Los Angeles, CA

2d•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. As an entry-level role, the Associate is responsible for working with the strategy team in the development and execution of media plans. In this position, you will assist in gathering and preparing information for media plan development, plan stewardship, billing, and performance reporting. This role will be part of our exciting new Associate Cohort training program, where candidates will be trained cross-functionally within the organization and receive certifications that will set them up for success within the industry. This role will primarily focus on the golf marketplace and thus your passion for golf will give you a unique edge in understanding the nuances of this very unique audience — from weekend players to casual PGA Tour fans.

Requirements

College graduate with a Bachelor’s degree – preferably in marketing
Extremely strong communicator, both written and verbal – in person and on conference/video calls
Creative thinker who has the ability to develop unique ideas, solutions, and programs
Highly organized, with the ability to manage and prioritize many simultaneous deliverables
Strong background in client services and account management
Highly motivated self-starter & quick learner
Interest/experience in the principles of advertising, marketing, and media
Analytical thinking with a competency in mathematical concepts
Works well in a team environment
Proficient in Microsoft Office, particularly Excel and PPT
Ability to learn media tools and software
Avid interest in golf — as a fan, player, or industry insider or all of the above
Knowledge of golf media outlets, tour schedules, athlete sponsorships, etc.
Familiarity with sports fan behavior, segmentation, and engagement strategies

Responsibilities

Gather data to support media recommendations through syndicated research tools, target audience analyses, competitive reports, etc.
Assist in the execution of the media plan by working with the team to prepare authorizations for client signature and insertion orders
Work with Manager to prepare and distribute weekly status reports
Analyze results data in weekly client dashboards and begin to draw insights from big data
Measure media performance to determine the extent to which the original objectives were met
Participate in client and publisher meetings with opportunities to develop presentation skills
Attend learning & development training classes including but not limited to digital and offline media concepts, visualization, presentation skills, tool trainings, etc.
Attend internal and external (publisher) meetings and presentations