Director, Integrated Media Planning

Omnicom Media US OMG23•Burbank, CA

1d•Hybrid

About The Position

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+, and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying, and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. Our Disney Entertainment TV teams work on tune in and streaming for networks including ABC, ABC News, Disney Channels, Freeform, National Geographic, and FX. We live movies and TV. If you do too, see below for an opportunity to join our team. OMG23 is seeking a Director of Media Strategy to lead integrated campaign strategy and execution across Disney's offline and online media. In this role, you'll own the development of cross-channel strategies, guide a team, and serve as a trusted advisor to Disney by ensuring media investments are both strategic and effective. A successful Director is both a strategic thinker and a people leader--able to translate high-level business goals into smart media plans while mentoring and growing a talented team in a fast-paced, ever-changing environment.

Requirements

Bachelor’s degree or relevant experience
10+ years media experience; Entertainment account experience required; automotive account experience a plus
Strong background in traditional and digital media planning
Proven ability to manage large-scale, integrated campaigns and cross-functional teams
Leadership presence: mature, polished, and inspiring to teams and clients alike
Ability to be agile and adaptable within a quick turnaround business environment
Proficiency with media planning tools including Excel, Nielsen, R/F Reports, IMS Suite, Kantar, MRI, and Simmons
Clear and confident communicator—equally strong in writing, presenting, and leading conversations with clients and teammates.
Proactive approach to problem-solving, using critical thinking to find smart solutions.
Comfortable coaching teammates and contributing to a collaborative, supportive team culture.
Strong presentation skills and know how to engage an audience with a compelling story.

Nice To Haves

automotive account experience a plus

Responsibilities

Lead the development of integrated media strategies across TV, digital, social, search, outdoor, multicultural, and local/national activation
Partner with leadership to align campaign strategy with business goals and market insights
Act as client contact, providing strategic oversight, clear recommendations, and problem-solving support
Collaborate on upfronts, research reports, and competitive analyses with internal teams
Lead presentations and communicate strategies effectively across all media types
Guide team on planning, execution, and analysis across multiple campaigns
Oversee budgets, investments, and overall execution of media campaign performance to ensure accuracy and efficiency
Build and maintain strong relationships with clients, vendors, and media partners
Mentor and develop team members, support career growth, and create a collaborative culture