Director, Integrated Media Planner

prompt • New York, NY

1d

About The Position

Leads the development of integrated, full-funnel media strategies across paid channels including social, search, programmatic, CTV/DOOH, influencer/affiliate, and retail media. Contributes to audience and communications planning, translating consumer, cultural, and channel insights into media strategies that balance short-term performance with long-term brand impact. Translates performance data and platform signals into clear creative briefs and learning agendas, ensuring media insights actively inform content development, messaging, and creative systems. Builds and oversees measurement frameworks and reporting systems, synthesizing cross-channel performance into clear, actionable insights for internal teams, clients, and senior stakeholders. Identifies cross-channel optimization opportunities and growth levers, applying a rigorous test-and-learn approach to planning and in-market strategy evolution. Evaluates and shapes external media partner strategy, including agencies, platforms, publishers, and data providers, ensuring the right balance between internal capability and external specialization. Partners cross-functionally with Creative, Account, Analytics, Finance, and Legal teams to ensure strategies are executable, compliant, and aligned to business objectives, particularly within regulated environments. Guides alignment between strategy, creative, and performance throughout campaign execution, partnering closely with activation teams to ensure continuity from plan through optimization. Supports operational excellence across media planning and execution, including vendor onboarding, MSAs/IOs, platform access, and reporting cadences. Serves as a senior voice in client engagements, confidently presenting strategy, performance, and recommendations to executive stakeholders. Understands how media, creative, and measurement compound together to drive business outcomes, and applies that thinking to planning and optimization.

Requirements

• Builder-Strategist: Operates across channels and disciplines, able to build integrated approaches while actively applying them in live client systems
• Systems Thinker: Sees media as a signal system that shapes creative, content, and business outcomes, not just a distribution channel
• Performance to Direction: Knows how to turn data into decisions, using performance signals to inform what gets made, not just how it’s optimized
• Audience-First: Understands how audiences move across platforms and builds strategies that reflect real behavior, not channel silos
• Collaborative: Works fluidly across Creative, Account, AIM, and partners to ensure media is fully integrated into how work is developed and executed
• Comfortable in Complexity: Thrives in regulated environments and evolving systems, bringing clarity without oversimplifying
• Hands-On: Stays close to the work, platforms, and data, leading with context and credibility

Responsibilities

• Leads the development of integrated, full-funnel media strategies across paid channels including social, search, programmatic, CTV/DOOH, influencer/affiliate, and retail media
• Contributes to audience and communications planning, translating consumer, cultural, and channel insights into media strategies that balance short-term performance with long-term brand impact
• Translates performance data and platform signals into clear creative briefs and learning agendas, ensuring media insights actively inform content development, messaging, and creative systems
• Builds and oversees measurement frameworks and reporting systems, synthesizing cross-channel performance into clear, actionable insights for internal teams, clients, and senior stakeholders
• Identifies cross-channel optimization opportunities and growth levers, applying a rigorous test-and-learn approach to planning and in-market strategy evolution
• Evaluates and shapes external media partner strategy, including agencies, platforms, publishers, and data providers, ensuring the right balance between internal capability and external specialization
• Partners cross-functionally with Creative, Account, Analytics, Finance, and Legal teams to ensure strategies are executable, compliant, and aligned to business objectives, particularly within regulated environments
• Guides alignment between strategy, creative, and performance throughout campaign execution, partnering closely with activation teams to ensure continuity from plan through optimization
• Supports operational excellence across media planning and execution, including vendor onboarding, MSAs/IOs, platform access, and reporting cadences
• Serves as a senior voice in client engagements, confidently presenting strategy, performance, and recommendations to executive stakeholders
• Understands how media, creative, and measurement compound together to drive business outcomes, and applies that thinking to planning and optimization

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed