Director, Media Planning

Klick • Philadelphia, PA

4h • $125,000 - $145,000

About The Position

The Director, Media Strategy serves as a senior strategic partner to clients and internal teams, translating business objectives into integrated media plans that drive measurable impact. This role leads cross-channel media strategy across key accounts, with a strong focus on pharmaceutical and healthcare communications. Working closely with Client Services, Analytics, Search, and Media Planning teams, this role helps shape long-term media roadmaps, guide implementation, and improve performance across brands and channels.

Requirements

• 8+ years of experience in digital media strategy, planning, or buying, including ownership of integrated media programs across Display, SEM, and SEO.
• Demonstrated experience building and presenting strategic media recommendations to senior clients or cross-functional stakeholders, with clear examples of roadmap development or account growth.
• Strong knowledge of digital media platforms, measurement approaches, and optimization practices, with hands-on experience improving campaign performance against defined KPIs.
• Experience leading media strategy within pharmaceutical, healthcare, or other regulated categories, including knowledge of compliance considerations and audience-specific planning.
• Proven ability to translate data, channel performance, and market trends into actionable recommendations that improve media effectiveness and business results.

Nice To Haves

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience working with pharmaceutical marketing technologies, healthcare media vendors, and channel partners across patient and HCP campaigns.
• Experience shaping account-level media vision across multiple brands, business units, or portfolios with a phased implementation approach.
• Familiarity with emerging media approaches such as programmatic buying, native advertising, and data-driven audience activation.
• Experience partnering with analytics teams to quantify media impact, demonstrate ROI, and support ongoing investment decisions.

Responsibilities

• Define long-term media roadmaps for key accounts by aligning client business goals with channel strategy, platform selection, and measurable performance outcomes.
• Lead cross-channel planning and optimization across Display, SEM, SEO, and emerging media solutions in partnership with media planners, search specialists, and analytics teams.
• Guide implementation of media technologies, including ad serving, data management, reporting, and optimization workflows, to improve efficiency and consistency across programs.
• Advise clients and internal stakeholders on pharmaceutical media trends, vendor capabilities, and regulatory considerations for HCP, patient, and broader healthcare stakeholder marketing.
• Build relationships with publishers, platforms, and media partners to identify new opportunities, strengthen execution, and improve return on investment.

Benefits

• Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work
• Commitment to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees