VP, Media Planning

Barkley•Orlando, FL

3h•Hybrid

About The Position

MissionOne Media is the integrated media practice of BarkleyOKRP, built to deliver modern, audience-first media strategies that drive measurable business growth. We believe media should sharpen creative, fuel performance, and differentiate brands in the marketplace — not simply deliver impressions. That’s how we help build brands with soul that scale. Our planning organization is structured around focused pods that balance strategic leadership with disciplined execution. Every role has a clear mandate to protect quality, focus, and impact growth. The VP, Media Planning serves as a senior client leader and strategic account lead within a planning pod. In this role, you guide the development of integrated media strategies and tactical recommendations that deliver against client business objectives while maintaining a high standard of creative media thinking. You lead onboarding for a high-visibility new client based in Orlando - offering the opportunity to shape strategy from day one, build the client partnership, and lay the foundation for the future. This is a hybrid role with 2–3 days per week onsite in Orlando, and we welcome candidates across Florida, including Tampa and nearby markets, who can commute. You are responsible for translating portfolio-level direction into clear, actionable plans and ensuring the team consistently delivers rigorous, insight-driven work. You own the day-to-day strategic leadership across assigned accounts, allowing the SVP to operate at a portfolio level. This is a leadership role grounded in planning craft, accountability, and team development. The Kind of Leader Who Thrives Here Strategically driven. You don’t accept surface-level answers. You apply a strong strategic filter to every challenge and push thinking beyond the expected. Accountable and decisive. You take ownership of outcomes, not just deliverables. You bring solutions, set direction, and create clarity for your team. Credible and influential. You command trust with senior clients and cross-functional partners, communicating complex ideas with precision and confidence. A talent builder. You elevate the people around you: setting high standards, coaching intentionally, and building bench strength within your pod. Commercially aware. You understand how media strategy connects to revenue, growth, and competitive advantage, and you lead with that lens.

Requirements

Bachelor’s degree or equivalent experience
8+ years of media planning experience, with strong background in local market planning
Proven experience leading integrated planning across channels
Proven experience planning and activating media across full-funnel
Strong financial and media math proficiency
Executive-level presentation and storytelling skills
Deep knowledge of planning tools (Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, etc.)
Strong cross-functional collaboration skills
Willingness to work onsite 2-3 days per week in Orlando with client

Responsibilities

Lead development of integrated media strategies across assigned accounts
Establish and steward the strategic direction for each assigned client, ensuring alignment with broader portfolio priorities
Ensure all deliverables align to that strategic direction and business objectives
Apply audience insights, competitive intelligence, and marketplace trends to drive differentiated recommendations
Act as final quality reviewer of team output, ensuring rigor and clarity before client delivery
Serve as senior day-to-day strategic contact for clients
Lead key client communications and presentations
Build trusted relationships with senior client stakeholders
Integrate closely with Creative, Strategy, Analytics, CRM, Activation, and Finance teams to ensure cohesive planning output
Bring proactive media ideas that sharpen and enhance creative impact
Lead and mentor Directors, Supervisors, AMDs, and Planners within the pod
Clearly delegate work while maintaining visibility into account health and team workload
Protect focus and prioritization within the pod structure
Provide direct, actionable feedback to elevate strategic rigor and team performance
Build capability within the team, reducing unnecessary senior executional dependency over time
Oversee media budgets and ensure disciplined financial management
Maintain visibility into team bandwidth and staffing needs
Identify workflow or process inefficiencies and implement improvements
Partner with Activation and Finance to ensure seamless execution and billing accuracy
Identify and drive organic growth opportunities rooted in strategic insight
Contribute meaningfully to new business efforts as the media lead
Apply marketplace insights to strengthen account-level strategy and team output