Director, HCP Media and Planning- CASA

Bristol Myers Squibb • Princeton, NJ

10h • Hybrid

About The Position

The Director will ensure both internal and external partners are maximizing their relationships through media strategy and lead the day-to-day operations of the media agencies. This role involves educating and reinforcing standards to optimize how Bristol Myers Squibb (BMS) leverages and executes media across the customer journey, primarily for patients, physicians, and payers. The Director will partner with BMS Matrix leads to integrate the latest media trends to meet business needs, and influence teams to ensure financial accuracy and achievement of predetermined goals according to budgets and agency objectives. The position also contributes to determining these goals.

Requirements

• Bachelor’s degree required
• Minimum 8 years of agency experience in media strategy, planning and digital
• 5+ years working within the pharmaceutical industry inclusive of experience tailoring media activations within HCP and DTC campaigns
• Deep experience including acquisition, conversion and retention strategies across all of the key marketing channels (TV, Journals, Print media, Out of home, paid and organic search, display advertising, social, CRM/email) required
• People and team management experience required.
• Demonstrated track record of success in providing analysis, strategic direction, and specific business recommendations to senior leadership on critical decisions required
• Proven ability to lead and direct in a highly matrix environment
• Demonstrated ability to influence, lead independently, and exercise good judgment
• Proven ability to multi-task, be detail oriented, accurate, analytical, and act with a sense of urgency when needed.
• Excellent communication skills, both oral and written, including the ability to professionally communicate with a wide variety of individuals, respond to inquiries, and provide feedback in a timely manner.
• Significant experience in leading channel and analytics planning activities and teams

Nice To Haves

• MBA preferred
• Global work experience preferred
• Experience working with commercial and medical/R&D business partners preferred
• Both US and ex-US business experience preferred but not required

Responsibilities

• Management of media planning and strategizing across multiple internal senior business partners including medical, commercial, access, and engaging with multiple customers including HCP and consumer.
• Collaborate with BMS Matrix teams as needed to provide flexible media engagement support during high-utilization times of year (annual planning, launch planning).
• Contribute to and reinforce the agency partner(s) strategy, scope and service offering(s) for priority markets.
• Establish BMS roster of strong media and search engine marketing providers.
• Own business acumen for media buying through the facilitation of training(s) for agency on-boarding, marketer on-boarding and new team member on-boarding.
• Facilitate understanding of complex regulatory requirements that apply to media and search engine marketing and evolve standards to ensure markets and teams maintain compliance and are enabled to make effective, strategic business decisions.
• Share media best practices across relevant senior stakeholders.
• Provide media support to business as needed for: complex media capabilities; issues; medical/legal/regulatory reviews; minimum performance standards, strategic input for media planning, training, etc.
• Monitor media trends and requirements and translate complex requirements to capabilities/solutions that allow the business to leverage that information to make effective strategic business and compliance decisions.
• Build and maintain strong, credible relationships with outside agencies, trade associations and customers; leverage those relationships to support the company strategy.
• Communicate with peers and management across the company to transfer information and best practices that support and promote effective and efficient media compliance.
• Contributes to continuous improvement of media planning frameworks.
• Leads and coordinates regular insights and metrics discussions with business partners in partnership with the BI&A team to ensure frequent optimization of media plans.
• Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around media expertise.
• Drives innovation culture and coordinates with business and capability leads to develop innovative media programs and apply metrics/analytics.
• Identify opportunities for synergies and collaboration within and across markets within a therapeutic area.

Benefits

• Wide variety of competitive benefits, services and programs
• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
• Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
• All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees