Associate Director, Media Planning
About The Position
We're Future, a global leader in specialist media. Our 3,000+ employees power more than 200 trusted brands, helping millions of people discover expert content that informs, inspires, and drives action. Through our websites, magazines, events, newsletters, podcasts, and social channels, we connect passionate audiences with the topics they care about most. As an Associate Director within the Media Planning team, you will sit at the center of revenue growth for a high-impact vertical, owning the planning strategy behind media investments and partnerships. You’ll operate as a true player-coach, personally leading media planning while developing and elevating a team of planners. You’ll help to shape go-to-market strategy, influence pricing and packaging, and directly impact how we win and grow business.
Requirements
- Bachelor’s Degree
- 7+ years experience in media planning/account management
- Experience in building media plans required
- Proficiency in CRM (i.e. Salesforce) and OMS (i.e. Operative.One)
- Understanding of rates types and performance metrics within digital media landscape
- Experience media planning for native content required
- Must be extremely detail oriented with exceptional organizational skills
- Excellent communication skills
- Knowledge of ad specs and 3rd party tracking capabilities required
Responsibilities
- Report into the Group Executive Director, Planning & Strategy
- Intimate competitive knowledge of building media plans across scalable budgets anchored in custom content, video and social media, along with 360 integrated content mix including events, influencer / creators, etc.
- Work alongside Sales, Integrated Marketing, Branded Content, Social Strategy and Influencer teams to brainstorm and build strategic media plans based on advertiser objectives and KPIs
- Manage and develop a team of 2–3 Media Planners, elevating both output quality and strategic thinking
- Maintain a deep understanding of Future’s Women’s Lifestyle business offerings, rate card and site capabilities
- Strategically build partner specific rate cards for the categories under Women’s Lifestyle in partnership with sellers in effort to grow accounts and secure upfront partnerships
- Support Sales team in client and deal management throughout pre-sale process, responding to client needs surrounding budget changes, media plan revisions, marketplace/ site information and benchmarks
- Support in packaging new category specific opportunities to bring to market
- Possess intimate knowledge of client(s) within Fashion, Beauty, and Home categories, understanding the competitive landscape, industry trends, and overall marketing goals
- Play a critical role in pipeline tracking and processing of deals within our customer relationship management and order management systems
- Possess strong written and verbal communication skills and ability to use sales tactics to carry client communication from RFP through deal close
- Work closely with Ad Operations team as it relates to site and product capabilities as well as site inventory to inform the team’s planning strategy
- Understand marketplace dynamics and be an industry expert
Benefits
- Medical, dental, and vision coverage
- 401k plus a company match
- Uncapped leave
- Bonus
- Refer a friend program
- Well-being support with access to our Colleague Assistant Programs
- Share Incentive Plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
