Director Integrated Marketing/Communications

St. Matthew's House•Naples, FL

About The Position

The Director of Marketing & Integrated Communications is a strategic, hands-on leader responsible for strengthening St. Matthew’s House’s brand, advancing fundraising and event efforts, supporting volunteer engagement, and driving awareness and revenue for our social enterprises. This role also supports internal departments including HR, Facilities, and Programs. This position blends vision, storytelling, and execution. The Director stewards SMH’s Christ-centered mission story and ensures clear, compelling, and consistent messaging across Mission, Development, Events, and Social Enterprises. This leader not only connects campaigns across channels but helps define what story we tell and how it resonates with donors, clients, volunteers, customers, and the broader community.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or related field
5+ years of marketing experience with significant leadership responsibility
Demonstrated ability to shape message strategy and execute integrated campaigns
Strong project management, communication, and collaboration skills
Mission-driven mindset and alignment with SMH Core Values: Helpful, Healing, Excellence, God-Honoring
Ability to manage multiple projects and deadlines in a fast-paced environment
Flexibility to work occasional nights/weekends and travel to SMH locations
Valid Florida driver’s license and required auto insurance. This role requires maintaining primary auto insurance minimum liability limits of $100,000/$300,000 bodily injury, $100,000 property damage or $300,000 combined single limit. Must be an approved St. Matthew's House driver.
Ability to lift and operate production equipment (25lbs+)

Nice To Haves

Master’s degree
Nonprofit, fundraising, or ministry communications experience
Experience marketing retail, food service, or social enterprises

Responsibilities

Lead, coach, and manage a team of marketing professionals
Establish clear workflows, deadlines, and accountability
Drive projects from idea - plan - execution - completion
Build a culture of excellence, momentum, and follow-through
Define and steward SMH’s holistic mission narrative
Ensure messaging clarity around who we are, who we serve, and why it matters
Apply story-driven frameworks to unify messaging across audiences
Design and execute multi-channel campaigns across brand, fundraising, events, and social enterprises
Strengthen brand positioning, audience segmentation, and differentiation
Maintain tone of voice and brand consistency across ministry and enterprise contexts
Partner with Development on donor communications and fundraising campaigns
Drive event awareness, attendance, and engagement
Support marketing strategies that grow traffic, revenue, and loyalty for Social Enterprises
Oversee website strategy, SEO, social media, and digital advertising
Use CRM tools (Virtuous preferred) for segmentation, execution, and reporting
Champion modern tools, automation, analytics, and AI (Copilot and approved tools) to improve efficiency and output