Director, Integrated Marketing

RVO Health•New York, NY

3h•Hybrid

About The Position

RVO Health is dedicated to giving people a better path to health and wellbeing. We own and operate the largest health and wellbeing platform in the U.S., reaching more than 70 million people each month as they seek trusted health information, find care, compare prices, discover product discounts, save money, and take meaningful action in their health journeys. Fullspan Health, an offering from RVO Health, is helping life sciences companies engage patients across the entire healthcare journey. Offering end-to-end capabilities, from patient finding and engagement to pharmacy and care services and medication adherence, Fullspan Health combines trusted content, innovative digital tools, and data-driven insights to deliver a seamless, patient-centric experience. We are seeking a strategic and results-driven Director, Integrated Marketing to lead the development and execution of cross-channel marketing strategies that drive revenue, strengthen brand positioning, and unlock scalable growth. This leader will sit at the center of Sales, Product, Creative, Performance, and Brand Marketing to ensure we show up in-market with clarity, differentiation, and measurable impact. The Director will translate enterprise strategy into integrated programs that drive demand, deepen client relationships, and accelerate commercial outcomes. This role requires equal parts strategic vision, operational rigor, and creative problem solving.

Requirements

8 to 12+ years of experience in integrated marketing, brand strategy, or commercial marketing leadership
Experience in media, health, consumer, technology, or performance-driven environments
Proven ability to translate strategy into executable, measurable marketing programs
Strong commercial acumen and comfort working directly with revenue teams
Exceptional storytelling skills across executive, client, and internal audiences
Experience leading cross-functional teams in matrixed organizations
Data-driven mindset with fluency in performance metrics and ROI analysis
Ability to operate with urgency, clarity, and adaptability in a fast-moving environment

Responsibilities

Develop cohesive, cross-channel marketing strategies across digital, social, content, experiential, and performance channels
Align enterprise value proposition with market-facing messaging and solution packaging
Partner with Sales leadership to support revenue goals, new product launches, and priority verticals
Build scalable frameworks for campaign orchestration across brands and portfolios
Create integrated narratives and marketing materials that support enterprise selling
Partner with RevOps and Performance teams to measure marketing impact on pipeline, conversion, and retention
Identify incremental growth opportunities and new market whitespace
Ensure consistent and differentiated messaging across all touchpoints
Elevate brand perception among key buyers and decision-makers
Lead collaboration across Sales, Creative, Product, Data, and Marketing teams
Drive alignment on priorities, timelines, and accountability
Build processes that improve clarity, velocity, and execution
Manage and mentor a high-performing team