Director, Integrated Growth, ABM & Field Marketing

e-EMPHASYS TECHNOLOGIES INC• US,

About The Position

The Director of Growth, ABM & Field Marketing will lead VitalEdge’s full-funnel growth marketing strategy, with responsibility for account-based marketing, demand generation, field marketing strategy, partner/OEM engagement, and campaign-driven pipeline creation. VitalEdge serves a highly specialized, relationship-driven market across heavy equipment dealers, rental organizations, OEMs, and industry partners. This leader must know how to build targeted marketing programs for a verticalized B2B market where relevance, trust, timing, data, and sales alignment are essential. This role will partner closely with Sales, BDR(s), Marketing Operations, Sales Operations, Revenue Operations, Product Marketing, Customer Success, partners, OEMs, and industry associations to move target accounts from awareness to engagement, opportunity creation, acceleration, expansion, and retention. Success requires a strategic, data-driven leader who can connect market insight, account intelligence, sales priorities, technology, and campaign execution into measurable pipeline and revenue impact. This person will also be a people leader, providing direction, coaching, and prioritization for team members supporting growth, field, event, and campaign programs.

Requirements

7+ years of B2B marketing experience, with strong experience in ABM, demand generation, field marketing, integrated campaigns, revenue marketing, or growth marketing.
Experience in a verticalized B2B market, enterprise software, SaaS, ERP/DMS, industrial technology, heavy equipment, manufacturing, distribution, rental, or a similar complex sales environment preferred.
Proven ability to build full-funnel marketing programs that create measurable engagement, pipeline, and revenue impact.
Strong understanding of ABM strategy, account segmentation, intent data, sales plays, campaign orchestration, funnel performance, and pipeline acceleration.
Experience partnering with Sales, BDRs, Marketing Operations, Sales Operations, and Revenue Operations to support account planning, campaign visibility, attribution, outbound strategy, event follow-up, and opportunity progression.
Strong working knowledge of modern marketing and revenue technology, including CRM platforms such as Microsoft Dynamics or Salesforce, marketing automation platforms such as HubSpot, ABM platforms such as 6sense, sales intelligence platforms such as Gong, and analytics/reporting tools such as Power BI.
Ability to understand how marketing and sales systems connect, identify gaps in visibility or follow-up, and use technology to improve targeting, campaign performance, and ROI.
Demonstrated success leading field marketing strategy, tradeshows, customer events, association programs, partner/OEM engagement, and executive-level market initiatives.
Ability to build trusted relationships with industry associations, strategic partners, OEMs, customers, and internal revenue teams.
Excellent communication, executive presence, project management, and stakeholder alignment skills.
Strong strategic personality with the ability to influence, challenge constructively, bring structure to ambiguity, and drive execution across teams.
People leadership experience, including the ability to coach, prioritize, delegate, and develop team members.

Nice To Haves

The ideal candidate is a strategic growth marketer who understands how to operate across the full revenue funnel. They can build an ABM strategy, partner with Sales on account outreach, work with operations to improve visibility, use account and intent data to guide action, collaborate with Product Marketing on messaging, guide field strategy, and hold campaigns accountable to measurable outcomes.
They understand that in a specialized market like heavy equipment technology, marketing must be relevant, relationship-oriented, data-informed, and tightly connected to Sales. They bring energy, structure, commercial judgment, and accountability. They know how to turn market insight, account signals, and campaign data into action that creates the right conversations, influences opportunities, and supports revenue.

Responsibilities

Develop and lead growth marketing programs that support brand awareness, demand creation, pipeline acceleration, customer expansion, partner engagement, and retention.
Translate business priorities, ICP insights, vertical-specific needs, account data, and sales goals into integrated marketing plans with clear revenue impact.
Identify growth opportunities across priority segments, including construction, agriculture, material handling, rental, forestry, heavy truck, and related equipment markets.
Align campaign strategy to account segmentation, territory plans, pipeline gaps, opportunity stages, and revenue goals.
Develop and execute ABM strategies for high-value prospects, strategic customers, expansion targets, and OEM or partner-influenced opportunities.
Use account intelligence, intent data, CRM insights, engagement signals, website activity, event activity, campaign performance, and sales input to prioritize accounts and personalize marketing motions.
Build coordinated campaigns across email, digital, paid media, content, webinars, events, executive outreach, direct mail, partner programs, and sales plays.
Partner with Sales and BDR teams to support territory-based and account-specific campaigns that drive engagement, meetings, qualified opportunities, and deal progression.
Ensure campaigns include clear sales activation plans, including target account lists, messaging, outreach guidance, follow-up motions, content assets, and success metrics.
Work closely with Marketing Operations, Sales Operations, and Revenue Operations to ensure campaigns are built, tracked, measured, and connected across the revenue funnel.
Understand how VitalEdge’s revenue technology stack works, including CRM, marketing automation, ABM intent platforms, sales intelligence, attribution, reporting, and analytics.
Help drive stronger ROI from platforms such as HubSpot, 6sense, website analytics, paid media tools, and other marketing technology.
Partner with marketing and sales operations teams to improve account visibility, segmentation, lead routing, scoring, sales alerts, campaign attribution, dashboards, and follow-up reporting.
Translate data and platform insights into practical actions for Sales, BDRs, and Marketing.
Lead the strategy for field marketing programs, tradeshows, OEM partner programs, association activity, sponsorships, executive engagement, and VitalEdge’s Evolve user conference.
Define the business purpose, audience strategy, sales activation plan, success metrics, and follow-up motion for each major event or field program.
Provide leadership and direction to team members responsible for event planning and execution, ensuring programs are well-coordinated, on-brand, and tied to business outcomes.
Build strong relationships with key industry associations, OEMs, partners, publications, and market influencers to increase VitalEdge’s visibility, credibility, and category presence.
Partner with Sales before and after events to drive account targeting, meeting strategy, executive engagement, follow-up ownership, and pipeline tracking.
Design integrated campaign plans that connect product messaging, industry themes, content strategy, partner programs, ABM plays, field activity, sales activation, and measurable revenue goals.
Work closely with Product Marketing, Content, Marketing Operations, Sales Operations, Product, and Sales to bring campaigns to market with clear positioning, assets, timelines, audience plans, and measurement.
Ensure campaigns reflect VitalEdge’s vertical expertise and address the operational, financial, workforce, rental, parts, service, ERP/DMS, AI, and data challenges facing heavy equipment dealers.
Lead campaign planning across priority business areas, including e-Emphasys, IntelliDealer, Integrated Rental, VitalityAI, edge suites, customer expansion, OEM programs, and partner opportunities.
Create repeatable campaign frameworks that can scale across target segments while still supporting personalization for strategic accounts and vertical-specific needs.
Act as a trusted strategic partner to Sales leadership, AEs, BDRs, and account teams.
Help Sales turn marketing insights into practical outreach, meeting strategy, event follow-up, opportunity acceleration, and expansion motions.
Support account planning by bringing market insights, engagement data, intent signals, competitive context, campaign recommendations, and whitespace opportunities.
Create accountability around campaign adoption, follow-up discipline, and closed-loop feedback between Marketing and Sales.
Define and track KPIs for ABM, demand generation, field marketing, events, and integrated campaigns, including account engagement, meetings created, MQLs, opportunities, influenced pipeline, sourced pipeline, deal acceleration, expansion activity, and revenue impact.
Use performance data, testing, and Sales feedback to improve targeting, messaging, channel mix, timing, sales activation, and follow-up.
Regularly report campaign performance, insights, risks, and recommendations to Marketing and Revenue leadership.
Manage budgets for ABM, demand generation, field marketing, events, sponsorships, associations, vendors, and campaign programs.
Oversee external agencies, event vendors, association partnerships, media opportunities, and technology platforms supporting growth programs.
Ensure investments are aligned to strategic priorities and evaluated based on pipeline impact, relationship value, brand visibility, customer/prospect engagement, and revenue influence.
Maintain strong program management discipline across planning, execution, stakeholder communication, timelines, reporting, and post-program analysis.