ABM Marketing Manager

Aptean•Alpharetta, GA

1d•Onsite

About The Position

Aptean is seeking a Digital & ABM Marketing Manager to join their dynamic, high growth global Marketing team. This role will take ownership of the ABM and digital demand generation engine to drive measurable pipeline impact. The ideal candidate will lead the strategy, execution, and optimization of the 6sense platform to drive account engagement and pipeline growth. Responsibilities include orchestrating integrated ABM programs across digital advertising, email, direct mail, events, and sales outreach, leveraging insights from 6sense and other analytics tools to measure engagement, pipeline influence, and campaign ROI. The role also involves partnering with Sales to prioritize in-market accounts and align outreach with buying signals, ensuring seamless integration between 6sense, CRM, and MAP systems, and continuously testing new tactics, messaging, and platform capabilities to improve performance and efficiency. The manager will own and manage the end-to-end ABM go-to-market strategy, serve as the primary owner and expert of the 6sense platform, build and optimize audience segmentation, execute multi-channel ABM campaigns, partner closely with Field Marketing and Sales, design and deploy account-specific messaging and content strategies, orchestrate full-funnel ABM programs, collaborate with Marketing Ops for tracking and attribution, provide actionable insights to Sales, manage campaign performance, budgets, and ROI, and stay current on ABM trends and platform enhancements.

Requirements

Proven experience in Account-Based Marketing (ABM) and digital demand generation
Hands-on experience with 6sense or similar ABM platforms (e.g., Demandbase, Terminus)
Strong understanding of CRM and MAP platforms, including Salesforce
Experience building and executing multi-channel marketing campaigns
Ability to analyze full-funnel performance metrics and optimize based on data insights
Strong collaboration skills with Sales, Field Marketing, and Marketing Operations teams
Familiarity with intent data, account segmentation, and ABM strategy development
Detail-oriented with strong project management and execution capabilities

Responsibilities

Lead the strategy, execution, and ongoing optimization of 6sense to drive account engagement and pipeline growth
Orchestrate integrated ABM programs across digital advertising, email, direct mail, events, and sales outreach
Leverage 6sense insights and other analytics tools to measure engagement, pipeline influence, and campaign ROI
Partner with Sales to prioritize in-market accounts and align outreach with buying signals
Ensure seamless integration between 6sense, CRM, and MAP systems with accurate data flow
Test new tactics, messaging, and platform capabilities to improve performance and efficiency
Own and manage the end-to-end ABM go-to-market strategy across key target accounts
Serve as the primary owner and expert of the 6sense platform, driving adoption, best practices, and internal enablement
Build and optimize audience segmentation using intent data, firmographics, and buying stage signals
Execute multi-channel ABM campaigns across platforms like 6sense, LinkedIn, Google, email, and events
Partner closely with Field Marketing and Sales to prioritize target accounts and align outreach strategies
Design and deploy account-specific messaging and content strategies to increase engagement and conversion
Orchestrate full-funnel ABM programs spanning digital and non-digital channels
Collaborate cross-functionally with Marketing Ops to ensure proper tracking, attribution, and data integrity
Provide actionable insights to Sales including account scoring, intent signals, and engagement trends
Manage campaign performance, budgets, and ROI with a strong focus on pipeline impact and efficiency
Continuously test, analyze, and optimize campaigns using 6sense analytics and other BI tools
Stay current on ABM trends, intent data strategies, and platform enhancements to improve performance