ABM Manager

Atera•New York, NY

6h•$150,000 - $160,000•Hybrid

About The Position

Atera is seeking an ABM lead to own the account-based marketing strategy for Atera's enterprise segment. The mission is to generate a pipeline for sales, with every campaign, play, and account plan measured by its ability to create and accelerate opportunities for the sales team. The ideal candidate will think like a business owner, not a program operator.

Requirements

5+ years of B2B growth marketing experience, with 3+ years dedicated to ABM in a B2B SaaS environment
Proven track record building and scaling 1:1, 1:few, and 1:many ABM programs that drive net-new ARR and expansion revenue
Experience generating pipeline for a sales organization - you've owned a number, built programs to hit it, and can speak to how your work created revenue opportunities
A track record partnering directly with enterprise sales teams as a strategic partner
Strong AI fluency: you use AI throughout your workflow and have a point of view on how it's changing ABM
Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives
Sharp with data: comfortable turning datasets into executive-ready insights and decisions
Strong storyteller and communicator, able to influence stakeholders and collaborate with senior leadership
Results-oriented, with a laser focus on revenue, deal velocity, and pipeline quality
Builder mentality: scrappy, creative, and adaptable, with the instincts to systematize what works

Responsibilities

Own the ABM strategy and pipeline number for Atera's top target accounts, in lockstep with sales leadership
Architect a multi-tiered playbook: 1:1 plays for your biggest accounts, 1:few for key segments, 1:many for scaled reach
Build and run creative campaigns across LinkedIn, email, direct mail, gifting, events, and paid media, each one tailored to the account, not templated
Oversee the collaborative creation of bespoke content and high-impact messaging tailored to specific target account lists, industries, and/or executive personas across multiple channels
Map buying committees at enterprise accounts and build engagement plans that reach every stakeholder
Tier target accounts with sales, track engagement signals, and coordinate outreach on a regular cadence
Use AI to power research, personalization at scale, and signal analysis
Test relentlessly across audiences, messaging, and channels, then codify what wins into the playbook
Set the KPIs, build the dashboards, and report pipeline influence, deal acceleration, and ROI to leadership