Director, Influencer

Real Chemistry

1d•Hybrid

About The Position

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. About starpower: starpower is a strategic, pop-culture-centric entertainment and influencer marketing agency that counsels and connects brands with entertainment, sport, music, fashion and beauty Talent, Influencers and Content. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers. starpower works with client across various industries, including but not limited to CPG, Health & Wellness, Financial Services and Beverage Alcohol/Spirits. Job Summary: starpower is seeking a Director to provide senior-level leadership and strategic counsel across culture, entertainment, and influencer marketing on behalf of Real Chemistry and starpower clients within the beverage alcohol and spirits category. This role will specifically support client work focused on the Hispanic American consumer audience. The Director will serve as the lead owner across accounts and campaigns, overseeing talent procurement, influencer strategy, client relations, budgeting, and execution. This individual is highly self-sufficient and capable of managing integrated programs end-to-end with minimal oversight while leading small to mid-sized accounts independently. The ideal candidate is a strategic thinker, skilled negotiator, and strong communicator who exercises sound judgment, thrives in fast-paced environments, and effectively leads teams and client relationships through all stages of a campaign lifecycle.

Requirements

8+ years of experience in client service, influencer marketing, entertainment marketing, and talent procurement.
Proven experience developing and executing talent and influencer marketing strategies, including measurement and integrated campaign planning.
Experience working within influencer marketing campaigns targeting Latino/Hispanic American consumers.
Deep understanding of pop culture, entertainment, and cultural marketing trends.
Strong relationships with talent agencies, managers, publicists, and influencers.
Demonstrated experience negotiating talent agreements and managing campaign budgets.
Familiarity with FTC guidelines, SAG requirements, and industry compliance standards.
Strong written and verbal communication skills, including presentation development and client-facing communications.
Proven leadership experience with exceptional relationship-building and team management skills.
Strong project management capabilities and attention to detail.
Experience integrating paid social media strategies into influencer and brand campaigns.
Passion for and understanding of the Hispanic consumer landscape.

Nice To Haves

Fluent in Spanish to the level of being capable of conducting business negotiations with talent teams

Responsibilities

Lead and manage client relationships across entertainment, culture, and influencer marketing initiatives.
Support the development and execution of high-performing campaigns that meet and exceed client objectives.
Manage entertainment, cultural, and influencer marketing campaigns across multiple accounts simultaneously.
Lead client communications and actively participate in client meetings, presentations, and strategic discussions.
Serve as a key contributor in business development opportunities, pitches, and client presentations.
Oversee campaign execution from end to end, including talent identification, outreach, negotiation, legal approvals, execution, and measurement.
Develop creative and culturally relevant campaign strategies that extend beyond traditional sponsored content.
Build and maintain relationships with influencers, talent agencies, managers, publicists, and entertainment industry partners.
Create and lead influencer or talent advisory boards where applicable.
Maintain a strong understanding of client businesses, industry trends, and the evolving influencer landscape to provide strategic counsel and thought leadership.
Partner closely with account leads and all cross functional team leads to ensure workstreams are seamlessly integrated into larger campaigns.
Collaborate cross-functionally with internal teams to drive cohesive and effective campaign execution.
Manage expectations with senior leadership by presenting campaign results, strategic recommendations, and future roadmaps.
Foster strong relationships with external partners, including talent agencies, managers, influencer platforms, and social media partners.
Lead and mentor high-performing team members, embedding influencer expertise into their professional development and elevating starpower’s strategic capabilities.
Guide junior team members on influencer best practices, campaign execution, client management, and strategic thinking.
Stay current on emerging platforms, cultural trends, influencer best practices, FTC guidelines, SAG requirements, and client-specific standards.
Develop trend reporting and share insights internally and with clients.
Facilitate internal trainings and education sessions focused on influencer marketing best practices and operational efficiencies.
Lead high-performing teams throughout the full campaign lifecycle while fostering a collaborative and supportive work environment.