Director Of Influencer Marketing

Superpower•San Francisco, CA

About The Position

We're looking for a world-class influencer operator to build influencer into Superpower's best acquisition channel. You run influencer like a paid media channel — with the rigor, scripting, and performance tracking that turns creators into a scalable growth engine. You'll own the full creator ladder — from 10K micro-influencers to multi-million-follower category leaders — plus scripting, whitelisting, contracts, and the performance dashboard that proves the channel works. You'll own influencer marketing end-to-end from day one. You'll inherit a starting bench of creator relationships, a team that already knows how to script direct-response, and a massive untapped opportunity: every Huberman listener, every Levels affiliate is a Superpower customer in waiting. This is a player-coach role. Everyone at Superpower is an IC, including leadership — you'll set channel strategy and execute deal-by-deal.

Requirements

5+ years in influencer marketing, with at least 2 leading the function at a DTC brand spending $1M+/year on creators
Personally sourced and closed deals across the full ladder — micros, mid-tier, and at least one 1M+ macro deal
Run a whitelisting program at scale
Write direct-response scripts that perform — not briefs creators reinterpret
Read a creator's audience and predict their CAC within 25%
Negotiated contracts with creator agents and pushed back on industry-default terms
Bias toward DMing creators, not building decks about DMing creators
Comfortable with a high outreach rejection rate

Responsibilities

Build the full creator ladder by end of year one — ~10–15 macro (1M+ followers), 30–40 mid-tier (100K–1M), 50+ micros (10K–100K); source across health, longevity, fitness, biohacking, fertility, women's health, and mental performance; lock in exclusive deals with the 10–15 most aligned creators in the category
Move every deal to a hybrid model (performance + base, whitelisting rights baked in); reserve flat-fee deals for true brand-tier creators only; negotiate against creator agents, lawyers, and managers
Partner with creative strategy to write hook-driven, persona-targeted scripts; build the script playbook — what hooks, formats, and angles actually convert
Ensure every creator deal includes paid usage rights; partner with the Director of Media to repurpose creator content as paid ads on Meta and YouTube
Own CAC by creator, content type, and audience segment; build the monthly creator P&L; run quarterly retention analysis on creator-acquired customers
Build and hire the influencer team — influencer manager, partnerships coordinator, and contract ops — as the program scales