Head of Influencer Marketing

OpenArt AI•San Carlos, CA

9d•$230,000 - $300,000•Hybrid

About The Position

OpenArt is looking for a Head of Influencer Marketing to build and lead influencer marketing as a major growth channel for the company. You will own the function end to end—from strategy, budgeting, and creator portfolio development to campaign execution, measurement, and team building. You’ll determine where we invest, which creators we build long-term relationships with, and how we scale winning partnerships across YouTube, TikTok, Instagram, X, and emerging platforms. This is not a traditional influencer marketing role focused primarily on awareness and impressions. We view creators as both a brand and performance channel. You will be accountable for building a creator program that drives measurable customer acquisition and revenue while strengthening OpenArt’s position within the global creator community. The ideal candidate deeply understands the creator ecosystem and has previously owned and scaled influencer marketing as a meaningful growth channel. You combine strong creator instincts and relationships with a rigorous performance mindset. You know how to identify creators before everyone else does, structure partnerships that work for both sides, and use data to determine where to double down.

Requirements

5+ years of experience in influencer marketing, creator marketing, or closely related roles, with a track record of owning and scaling influencer marketing as a meaningful growth channel
Experience setting influencer strategy and owning significant budgets, not simply executing individual campaigns
Deep understanding of the creator ecosystem and how creators build audiences, produce content, monetize, and make partnership decisions
Strong experience sourcing, evaluating, negotiating, and managing creator partnerships end to end
Demonstrated ability to connect influencer investments to business outcomes, including acquisition, conversion, CAC, revenue, and ROI
Strong understanding of both performance-driven and brand-driven creator marketing
Experience building long-term creator relationships, not just transactional one-off sponsorships
Strong creative judgment and ability to recognize creators, content, and formats with breakout potential
Strong analytical capabilities and comfort making portfolio and budget decisions based on performance data
Experience managing people, agencies, or external partners, with the ability to build and lead a team as the function scales
Excellent negotiation, communication, and relationship-building skills
Highly hands-on and comfortable operating in a fast-moving startup environment
AI-native and deeply interested in how generative AI is changing content creation and the creator economy

Nice To Haves

Experience building or substantially scaling an influencer marketing function from an early stage
Existing relationships with top creators, creator managers, talent agencies, and creator networks
Deep experience with YouTube and other long-form creator ecosystems
Experience with affiliate, ambassador, referral, or performance-based creator programs
Experience in AI, consumer subscription, creator tools, consumer technology, or creative software
Experience scaling creator programs internationally

Responsibilities

Set the overall strategy, goals, budget, and operating plan for influencer and creator marketing at OpenArt.
Develop a repeatable creator acquisition engine that can scale while maintaining strong CAC, conversion, revenue, and ROI.
Determine which creator segments, platforms, geographies, and partnership models OpenArt should invest in and continuously optimize the portfolio.
Build deep, long-term relationships with high-impact creators, managers, agencies, and other key players in the creator ecosystem.
Develop creator-led campaigns and concepts that feel authentic to creators and their audiences while delivering measurable business results.
Allocate spend across creators and platforms, measure results rigorously, and continuously shift investment toward the highest-performing opportunities.
Turn successful partnerships into recurring sponsorships, ambassadors, affiliates, and other durable creator relationships.
Experiment with new platforms, creator segments, compensation structures, affiliate models, content formats, and partnership approaches.
Work closely with Growth, Product Marketing, Social, Community, Brand, Creative, and Product teams to integrate creators into major launches and campaigns.
Establish the processes, technology, measurement systems, and operating cadence needed to scale influencer marketing globally.
Hire and develop a high-performing influencer marketing team as the channel grows.