Director, HPV Global Vaccines Marketing, HCC Strategy & Activation

MSD•North Wales, PA

2d•$190,800 - $300,300•Hybrid

About The Position

The Director, HPV Global Vaccines Marketing, HCC Strategy & Activation is a global marketing leadership role accountable for healthcare consumer (HCC) strategy for the adolescent and adult business. The role supports the Global Vaccines organization’s work toward eliminating HPV-related cancers and diseases and helps advance the HPV vaccines business across adolescent and adult female and male cohorts. It reports to the Executive Director and works closely with global, regional, and local teams across divisions and functions, as well as external agency partners. The position leads HCC strategy evolution and global activation, translating consumer insights and market trends into strategic choices, priorities, and measurable outcomes. It aligns HCC and HCP channel strategies and enables effective omnichannel activation across the vaccine adoption funnel. The role also applies the company’s marketing framework to ensure consistent segmentation, personas, content, channel strategy, and customer experiences. The Director leads the evolution of the global master-brand HCC campaign and the HCC influencer platform in partnership with creative and media agencies and key markets and regions. The position directs agency workflows from insight gathering and brief development through creation, approval, and delivery. The role is hybrid, with a primary location in Upper Gwynedd, Pennsylvania, and an additional location in Rahway, New Jersey. Travel is listed as up to 20% in the role description and 10% in the posting details.

Requirements

Bachelor’s degree (BA/BS).
At least 7 years of brand marketing experience.
At least 10 years of progressive experience in vaccines or biopharmaceuticals.
Strong leadership and collaboration skills, including influencing with and without authority and working across cross-functional teams.
Demonstrated success in global marketing or commercial strategy roles.
Strategic and innovative thinking, a learning orientation, and a desire for excellence.
Exceptional verbal, written, and presentation communication skills.
Ability to work through ambiguous situations and overcome challenges.
Ability to process, integrate, and succinctly communicate large amounts of information, with comfort in data analytics and data-driven decision-making.
Demonstrated expertise in customer-centric brand development, agency management, and global campaign development, delivery, and localization.
Ability to work in a hybrid setting and collaborate with team members in different locations and time zones.
Ability to comply fully with applicable local, national, and company policies, rules, and regulations.
Required skills listed: Agile Methodology, Brand Messaging, Creativity, Digital Marketing, Direct Marketing, Financial Acumen, Market Development, Market Research, Pricing Strategies, Professional Networking, and Strategic Thinking.

Nice To Haves

MBA or MS degree.
Global, country, and/or regional marketing experience.
Vaccines commercial experience, preferably in sales and marketing.
Track record of successfully competing in different markets and developing new markets and/or channels.
Knowledge of digital platforms for consumer engagement and analytics.
Experience providing commercial input on activities such as business readiness reviews, market research, and agency partner management.

Responsibilities

Lead HCC strategy evolution across priority cohorts, translating insights into strategic choices, quarterly and annual priorities, and measurable outcomes.
Work with cross-functional teams and agency partners to integrate consumer insights and market trends into global strategy.
Partner with the HCP strategy lead to align strategy across HCC and HCP channels.
Lead global HCC activation strategies across the vaccine adoption funnel, enabling markets to execute omnichannel activation effectively.
Work with cross-functional teams and agency partners to identify leading and lagging indicators for targeted activation.
Apply the company’s marketing framework to guide segmentation and personas, content and channel strategy, and alignment of resources and tactics with the customer experience plan.
Lead content and campaign evolution for the master-brand HCC global campaign with creative agency partners, markets, and regions.
Develop key and core supporting campaign assets aligned to market needs.
Lead expansion of the HCC influencer global platform with creative and media agency partners, based on in-market experience and insights and in partnership with markets and regions.
Lead day-to-day engagement with creative and media agency partners and direct workflows from insight and brief development through development, approval, and delivery where applicable.