Director, HCP Marketing
About The Position
The Director, HCP Marketing leads the strategy and execution of healthcare provider–focused marketing to drive brand performance and commercialization. This role owns HCP brand strategy, messaging, and integrated multi-channel plans across field sales, peer-to-peer, digital, and non-personal channels. They translate clinical data, market insights, and competitive intelligence into actionable strategies, while partnering closely with Medical Affairs, Sales, Market Access, and Consumer Marketing to ensure strong alignment and field impact. The role also leads KOL engagement, advisory boards, congress strategy, and agency management, while overseeing HCP media, measuring performance, and managing budget. Operating as both a strategic leader and hands-on contributor, this person drives brand planning, ensures compliant execution (MLR), and continuously optimizes programs to meet business goals in a complex, fast-paced environment.
Requirements
- Bachelor’s degree in marketing, health care, business administration or related or an equivalent combination of relevant education and experience may be considered.
- A minimum of 10 years marketing, with at least 8 years of progressively responsible experience and advancement within pharmaceutical or biotech industry.
- A minimum of 2 years in a leadership role required.
- Strong Biopharmaceutical brand management experience and demonstrated multi-channel tactical expertise.
- Experience interfacing with medical affairs.
- Ability to work successfully in a dynamic, fast paced, team-oriented environment.
- Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
- Proficiency at creating and communicating a clear vision among team members effectively aligning resources and activities to achieve functional area and/or organizational goals.
- Ability to travel up to 40% of time.
Nice To Haves
- MBA with emphasis in Marketing, Brand Management, Healthcare marketing or Market Research strongly preferred.
- Neurology therapeutic experience preferred but not required.
Responsibilities
- Functions as both a strategic leader and hands-on contributor within the HCP marketing/brand team
- Drives cross-functional brand planning and aligns stakeholders across Commercial, Medical, and Market Access
- Translates clinical data, market research, and competitive insights into actionable commercial strategy
- Leads peer-to-peer marketing strategy and execution
- Partners with Sales, Training, and Market Access to optimize promotional materials and field effectiveness
- Owns KOL strategy, builds external relationships, and leads advisory board execution in partnership with Medical
- Oversees congress strategy, exhibits, and key marketing-led external engagements
- Leads HCP media and digital strategy, continuously measuring performance and optimizing impact; manages agencies and HCP marketing budget while ensuring MLR compliance
- Leads the brand strategy and message evolution as well as the development of promotional materials to execute brand strategy across channels including Community based sales team, LTC sales, and non-personal promotion
- Other duties as assigned.
Benefits
- Competitive base, bonus, new hire and ongoing equity packages
- Medical, dental, and vision insurance
- Employer-paid life, disability, business travel and EAP coverage
- 401(k) Plan with a fully vested company match 1:1 up to 5%
- Employee Stock Purchase Plan with a 2-year purchase price lock-in
- 15+ vacation days
- 13 -15 paid holidays, including office closure between December 24th and January 1st
- 10 days of paid sick time
- Paid parental leave benefit
- Tuition assistance
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What This Job Offers
Job Type
Full-time
Career Level
Director
