Associate Director Pulmonology, Marketing (HCP)

Regeneron PharmaceuticalsSleepy Hollow, WY
Hybrid

About The Position

The Associate Director of HCP Marketing will lead healthcare professional marketing strategy and execution for Asthma indications in the U.S. This highly visible role requires a forward-looking individual with deep marketing expertise and the ability to navigate complex alliance partnerships. The Associate Director will partner closely with cross-functional and alliance teams to advance the products growth, contribute to the brand's financial success, and strengthen its leadership position in Pulmonology. This position reports to the Director, Pulmonology HCP Marketing.

Requirements

  • Bachelor’s degree required
  • 10+ years of progressive experience in the pharmaceutical/biotech industry or related field
  • 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas
  • Ability to translate insights into actionable marketing strategies
  • Proven track record of leadership and influence across organizational levels
  • Exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiences—both technical and non-technical, including senior executives
  • Excel in execution and project management within a fast-paced, dynamic, and competitive marketplace
  • Organizational agility, adapting priorities and strategies to external market shifts or internal dynamics
  • Thrive in cross-functional and alliance settings, effectively shaping collaboration, alignment, and decision-making
  • Strong experience in managing agencies and external partners, ensuring creative excellence and accountability
  • Disciplined in managing budgets and resources aligned to strategic objectives

Nice To Haves

  • MBA strongly preferred
  • Respiratory and/or Immunology experience strongly preferred

Responsibilities

  • Leading the HCP marketing strategy for the Asthma indication, ensuring full integration with the broader brand strategy.
  • Acting as a key advocate for the brand strategy, clearly articulating priorities and ensuring alignment across Regeneron, Sanofi, and other critical stakeholders.
  • Overseeing the development of HCP engagement strategies, messages, and tactical campaigns tailored to Pulmonologists and Advanced Practice Providers.
  • Building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
  • Driving strong cross-functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives.
  • Ensuring all marketing programs comply with corporate policies, regulatory/ethical frameworks, and alliance standards.
  • Tracking and managing marketing spend, timelines, and deliverables to meet budget, scope, and performance expectations.

Benefits

  • health and wellness programs (including medical, dental, vision, life, and disability insurance)
  • fitness centers
  • 401(k) company match
  • family support benefits
  • equity awards
  • annual bonuses
  • paid time off
  • paid leaves (e.g., military and parental leave)
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