Senior Director, HCP Marketing

Vertex Inc.•Boston, MA

1d•$228,000 - $342,000•Hybrid

About The Position

Vertex is seeking a talented leader to join our US Pain Business Unit to support our journey to bring forth new options for the treatment of pain. The Senior Director, US Pain HCP Marketing will lead HCP marketing team for the US Pain Business Unit alongside a team of direct reports, which is launching JOURNAVX, a novel selective pain signal inhibitor of NaV1.8 in acute pain. This role will drive the evolution and implementation of our HCP marketing strategy, supporting the launch through a lean in person presence supplemented by robust digital engagement. This individual will develop/refine the HCP strategy, including an integrated HCP omnichannel strategy. We are seeking a candidate that has a strong track record in US commercial roles, launching new HCP promotional programs, demonstrated success in coaching teammates, and the ability to thrive in a fast-paced, innovation-focused environment. This role report to the Head of Marketing for the US Pain Business Unit.

Requirements

Experience driving HCP brand campaigns, digital and NPP tactical planning and execution, and launch insight generation
Experience leading teams, coaching individuals and creating excellent team culture
Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology, regular measurement of results and pivoting based on our test and learn strategy
Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences
Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch
Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team
Bachelor's degree
12+ years of educational/work experience in healthcare/biopharmaceuticals in marketing, consulting or agency in, or an equivalent combination of experience and education
5+ years of supervisory/management experience, or the equivalent combination of education and experience
Experience developing communications/tactics in U.S. or global marketing and managing agency efforts

Responsibilities

Leads the HCP marketing team (team of 5), coaching the team to deliver exceptional results, and identifying/addressing new promotional capabilities
Shapes the HCP brand strategy to ensure campaign and message effectiveness resonate in a market with limited innovation and lacking trust to change engrained behaviors around treatment practices
Drives and optimizes tactical execution including brand planning and creative efforts, managing agency to ensure on budget and timely deliverables and partnering closely with communications review committee
Advances a strategic approach to HCP media planning and management, including driving regular test and learn pilots on HCP targeting (e.g., geo and IP targeting) and placement (e.g., social, educational sites, etc)
Co-leads HCP engagement and omnichannel cross-functional team to map all HCP touchpoints, operational needs, and strategic optimization
Measures the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact, constantly look for opportunities for automation and efficiency
Develops strong partnerships with cross-functional teams to support business goals and engage above role including close partnership with the field, patient, disease education and program counterparts, serving as a peer leader on the marketing leadership and launch readiness teams
Role models and instills a culture of compliance focused on ethics and integrity in all we do