Director, HCP Marketing Myelofibrosis

GSK•Philadelphia, PA

About The Position

The Director, HCP Marketing will lead U.S. HCP strategy for OJJAARA in myelofibrosis, driving education, trial, and sustained adoption to establish and reinforce a differentiated position in a competitive oncology landscape. This role owns end-to-end HCP engagement—from insight generation through execution and optimization—leveraging data, omnichannel orchestration, and cross-functional leadership to deliver measurable business impact. The Director will play a key role in shaping the evolving treatment landscape by translating clinical and real-world evidence into compelling value propositions and customer experiences. You will partner closely with Medical Affairs, Market Access, Sales, Global Marketing, and Insights & Analytics to ensure alignment across strategy and execution.

Requirements

Bachelor’s degree in life sciences, business, marketing, or related field
10+ years of pharmaceutical/biotech experience
Proven success in US brand marketing, including commercialization
Experience leading cross-functional teams and managing agency partners

Nice To Haves

Advanced degree (MBA, MPH, MS)
Pharmaceutical Sales
Global experience
Strong experience leveraging real-world evidence, analytics, and market insights
Demonstrated success designing integrated omnichannel HCP engagement strategies
Strong ability to influence senior stakeholders in a matrix organization
Experience managing significant budgets and performance targets

Responsibilities

Own and evolve the U.S. HCP marketing strategy and integrated tactical plan across the myelofibrosis treatment journey
Define differentiated HCP value propositions grounded in clinical data, real-world evidence, and competitive insights
Drive lifecycle strategy to deliver both near-term performance and long-term asset value creation, including future indications and competitive positioning
Design and execute integrated omnichannel HCP strategies across digital, personal, and peer-to-peer channels
Develop advanced segmentation, targeting, and personalization frameworks to optimize engagement
Champion innovation in customer experience, including automation, next-best-action approaches, and data-driven orchestration
Translate insights (claims, EHR, market research, and field feedback) into actionable commercial strategies
Lead cross-functional planning and execution across Marketing, Sales, Medical Affairs, Market Access, and Global teams
Influence senior stakeholders through clear, insight-driven storytelling and recommendations
Ensure alignment across promotional, medical, and access strategies to deliver a unified external experience
Operate effectively within a matrix environment, demonstrating enterprise leadership and influencing without authority
Represent the brand at key oncology congresses and external forums, gathering insights and reinforcing GSK’s leadership
Engage with key external experts to inform strategy and strengthen scientific credibility
Lead agency partners across strategy, creative development, digital execution, and media planning
Ensure all activities meet regulatory, legal, and compliance standards
Foster a culture of accountability, innovation, and continuous improvement
Recruit, retain and develop talent within the organization