Associate Director, HCP Marketing, Bylvay

Ipsen•Cambridge, MA

2d•$193,500 - $220,000

About The Position

The Associate Director, HCP Marketing, Bylvay is a key role on the Rare Disease Commercial Team. The candidate will support U.S. marketing initiatives and key promotional activities to help the Bylvay brand team achieve near-term revenue goals and support the ongoing successful launch in rare disease. Bylvay is approved for PFIC and Alagille syndrome, with research ongoing in additional rare cholestatic liver diseases. Responsibilities will encompass traditional HCP marketing as well as peer to peer marketing activities (congresses & speaker bureau), brand planning, development of marketing materials and messages for multichannel engagement focused on advisory boards, educational programs and KOL engagements. The role will include execution of both personal and non-personal promotional tactics. The role will require collaboration with Thought Leader Engagement Team, Field leadership, Sales training, medical affairs, legal & business ethics.

Requirements

Proven cross-functional leadership skills to lead across a complex matrix
At least 10 years of Biopharma commercial experience; minimum 5 years of pharmaceutical or biotechnology commercial marketing experience
Successful launch experience in the rare or specialty categories
Sales or field-based experience strongly preferred
Mentally agile and solutions-oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment
Strong communication and interpersonal skills along with the ability to influence others
Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
Demonstrated consistent track record of success
Strong scientific/medical aptitude and experience
Significant experience in, and knowledge of Rare Disease with complex science and reimbursement
Demonstrated success in project, vendor, and experience managing large budgets
Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
Excellent written and verbal skills and strong interpersonal communication skills
Bachelor’s Degree or Equivalent is required

Nice To Haves

PharmD or MBA is preferred

Responsibilities

Lead key initiatives to implement Peer to Peer tactical plan
Development & execution congress marketing plans & materials
Speaker bureau content strategy, training, execution & ongoing management
Advisory board planning and execution
Amplify peer to peer messaging through multichannel engagement tactics
Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare Disease leadership
Contribute to Brand Planning and Tactical Plan development for the Rare Disease portfolio
Ensure compliant execution of all promotional activities
Collaborate with Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages
Collaborate with other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers
Collaborate with Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance
Collaborate with Promotional review committee to ensure compliant development of field resources in line with the strategy
Collaborate with Business ethics & legal team to ensure compliant development and implementation of projects
Incorporate insights from primary and secondary research into development of field promotional tactics
Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings
Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy.