Associate Director, HCP Promotional Marketing

Cogent Biosciences•Waltham, MA

1d•Hybrid

About The Position

The Associate Director of HCP Promotional Marketing will support the implementation and execution of brand strategy and core messaging for Bezuclastinib’s Non-Advanced & Advanced Systemic Mastocytosis indications, helping to bring a clear, compelling brand narrative to life for HCPs. In this role, you will play a key part in translating strategy into effective field-facing and scientific engagement experiences. Reporting to the Senior Director of SM Marketing, you will partner closely with cross-functional teams to ensure consistent pull through of messaging across channels and touchpoints. This role offers the opportunity to serve as a strong operational leader, contributing to high quality execution while building influence and expertise within a dynamic, launch focused organization.

Requirements

Bachelor's degree in Business, Marketing, or a related field; MBA or advanced degree a plus
Minimum of 7+ years of pharmaceutical or biotech commercial experience, including HCP marketing experience in rare disease and/or oncology a plus
Demonstrated experience supporting commercial launch activities and/or pre-launch activities
Strong scientific acumen with demonstrated ability to interpret and translate complex clinical data into impactful, compliant HCP materials and field communications
Proven project management skills with ability to manage multiple workstreams in a fast-paced, launch-focused environment
Excellent communication skills with the ability to influence and lead through collaboration without direct authority
Strong cross-functional experience with Marketing, Insights, Market Access, Medical, Legal, and Compliance
Track record of operating with high integrity and maintaining compliance with regulatory, legal, and operational standards
Ability to thrive in evolving, dynamic, and fast-paced pre-launch or launch-phase environments with shifting data and priorities
Willingness to travel as business needs require

Nice To Haves

MBA or advanced degree
HCP marketing experience in rare disease and/or oncology

Responsibilities

Lead execution of the HCP brand strategy, positioning, and core messaging for Non-Advanced & Advanced Systemic Mastocytosis indications, ensuring strong pull-through with the US field sales team and across key promotional touchpoints
Support the development and update of the Bezuclastinib Brand Plan
Works cross-functionally including with counterpart leading GIST indication & Patient Marketing, to help team develop and evolve marketing ideas that promote brand goals while ensuring strict compliance with regulations and guidelines
Serve as the marketing partner for the field, translating brand strategy and complex scientific concepts into clear, actionable execution guidance to drive effective HCP engagement
Support the development, review, and approval of compliant derivative promotional materials that extend core brand messaging across channels
Support planning and execution of promotional congress and major meeting activities
Partner closely with Sales Leadership and Field Learning & Development to support field meetings, training material, and ongoing field enablement initiatives
Monitor field feedback, marketplace insights, and competitive dynamics to inform ongoing optimization of messaging and execution
Translate clinical data and strategic direction into compelling, compliant derivative promotional materials
Support refinement of messaging based on evolving data, competitive landscape, and field insights
Collaborate cross-functionally with Medical, Legal, Regulatory, Market Access, and Insights and Operations to ensure high-quality, compliant execution
Performs effective Agency of Record and vendor management; ensures appropriate balance of internal and external resources to drive campaign execution in a manner that achieves best ROI
Manage a budget/resourcing plan for the HCP marketing function and tracks financial spending and adjustments with high acumen
Demonstrates agility and flexibility, as part of a nimble, entrepreneurial organization
Travel as needed to support congresses, field visits, and key business priorities