Director, HCP Product Marketing

PrescriberPoint

3d•Remote

About The Position

PrescriberPoint is building the AI-powered platform that transforms how healthcare professionals prescribe. Our marketplace connects HCPs with drug information, clinical resources, and prescribing tools. PrescriberAI — our AI prescribing workflow — is the next evolution, converging prior authorization, samples, and marketplace into a unified experience. We're a 15-person team shipping fast with an AI-native operating model where agents are a core part of how we work. Reporting to our CTO and Head of Product, you're the go-to-market partner to PrescriberPoint's product leadership. You own how our products reach, convert, and retain healthcare professionals — the positioning, the channels, the launch strategy, and the adoption engine. You don't manage a marketing team. You build the GTM motion yourself, leveraging agents, an existing marketing team (creative director, email, ads, social), and whatever it takes to get products into the hands of HCPs. You complete a product leadership triad: the Technical Product CoS owns what we build, the Director of Product Management owns how it works operationally, and you own how it reaches the market. You'll partner deeply with both of them and with the CTO on product strategy. This is not a brand marketing role. This is not a "build a marketing department" role. This is a builder role for someone who can develop GTM strategy, execute it with their own hands, and prove that HCPs want what we're building — measured in adoption, not impressions.

Requirements

8+ years in product marketing, at least 3 marketing to healthcare professionals
You've built a GTM motion for a product targeting HCPs — not just executed someone else's playbook
Track record of growing user bases for product-led companies, measured in adoption, not just awareness
Strong SEO and organic growth strategy experience — you can set content strategy for a publisher model
You operate without a team under you — you build via agents, tools, and direct execution. You don't need to hire 5 people before you can ship
AI-forward — you already use AI tools daily in your work and you're excited about agentic operations as a force multiplier
Strong enough to be a peer to senior product leaders — you earn trust through output, not title
You've worked in startup environments where you built the function, not inherited it
GTM experience with HCPs
Growing an adopted user base
Strong SEO/organic growth strategy prowess
Ability to perform without staff
Active AI-forward mentality

Nice To Haves

Experience marketing AI/ML products to a skeptical professional audience
Familiarity with prior authorization, prescribing workflows, or pharma commercial operations
Product-led growth experience in addition to traditional marketing channels

Responsibilities

Develop the messaging framework for PrescriberAI, PA, and Marketplace — what we say, to whom, through what clinical and professional lens
Translate product capabilities into language that resonates with HCPs — not feature lists, but workflow transformation stories
Own competitive positioning — how we're differentiated in the PA automation and AI prescribing landscape
Build and execute GTM plans for product launches — PrescriberAI is the immediate priority
Own the full launch playbook: positioning, channel strategy, adoption funnel, success metrics
Run GTM for every major product release across surface areas, partnering with product leadership on timing and scope
Decide which channels reach HCPs and how — paid, organic, email, events, KOL networks, peer communities
Own SEO and organic growth strategy — keyword targeting, content architecture, competitive positioning. You set the strategy; the content engine executes.
Evaluate channel performance ruthlessly — double down on what works, kill what doesn't
Brief the existing marketing team on strategy and measure their execution against it, or build via agents when faster
Own activation — getting HCPs to first value moment. Partner with Product on engagement; retention and NPS are Product-owned, you support via messaging.
Build the early adopter program for PrescriberAI — identify, recruit, and cultivate HCP champions
Turn satisfied users into advocates — case studies, referrals, peer influence
Maintain a live competitive landscape — who's doing what in PA automation, AI prescribing, HCP workflow tools
Build battle cards, pitch materials, and collateral that sales uses in the field
Feed competitive insights into product leadership to sharpen roadmap decisions