HCP Marketing Manager

GSK•Philadelphia, PA

5d•Hybrid

About The Position

This HCP Marketing Manager role is a commercial management position focused on maximizing team performance and accelerating promotional strategy aligned to field execution. The role involves leading market-shaping strategy development for the Adult Vaccine Portfolio, ensuring consistency and effectiveness in messaging and brand representation to drive key business objectives. It offers opportunities for career progression through leading key activities and driving innovation in content creation to enhance engagement with healthcare professionals. This critical role requires high levels of stakeholder engagement, marketing acumen, and innovative approaches to field promotion strategy.

Requirements

Bachelor’s degree
5+ years in pharmaceutical or vaccine sales & marketing
3+ years marketing or other relevant commercial experience preferably in Personal Promotion Field HCP marketing
1+ years of experience in leading campaign execution in matrixed teams and marketing agencies
Experience in Sales and Marketing
Experience with development of brand strategy
Experience with financial budgeting

Nice To Haves

MBA or Master’s degree in Marketing, Business or related disciplines
Demonstrated ability to innovate and drive strategic initiatives in a competitive market
Ability to motivate, lead, and influence across various levels and functions
Strong business acumen and demonstrated analytical skills
Experience in utilizing AI to understand customers and continuously refine campaigns
Ability to understand and influence customer mindsets and experiences
Experience in market research, marketing promotions, strategy, tactics, and resource allocation
Practical experience with brand marketing principles
Knowledge and practical application of compliance acumen in the pharmaceutical/vaccine space

Responsibilities

Develop market shaping strategies and activities to increase awareness of our adult vaccine portfolio for the shingles and RSV market
Lead peer-to-peer initiatives including speaker programs and congresses
Managing speaker program faculty including training and management
Collaborate with compliance and regulatory to ensure adherence to guidelines
Develop metrics and assess effectiveness of market shaping tactics
Develop and optimize marketing resources to support the field sales team
Collaborate with Retail team to develop retail and pharmacist resources
Develop resources to support the account management team health system channels to ensure effective messaging and brand representation, in partnership with brand marketing and agencies
Manage the agency for end-to-end production of materials, including presentations, leave-behinds, visual aids, videos, and digital selling tools used by field teams
Attend and lead discussions with medical, legal, regulatory reviews for relevant content
Lead inventory management, printing and shipping for field resources
Coordinate with Commercial Excellence partners (e.g. Training and Sales Enablement) to ensure the field teams are equipped with compliant, compelling, and timely content
Utilize input from Sales teams, direct customer feedback and market research to identify unmet needs and make strategic adjustments
Prepare tactical rollout materials, project trackers, and engagement calendars