Director, HCP Marketing Alzheimer's

Biogen•Cambridge, MA

About The Position

Biogen’s Marketing teams are on the front lines every day, ensuring that our products have the right visibility for the patients who need them most. We manage global brands, support Biogen’s existing portfolio of therapies and help prepare new drug approvals for launch. We work from a deep understanding of the science behind our therapies and the disease areas that they treat. You will play a critical role within the U.S. Alzheimer’s HCP Marketing team, serving in a key leadership position with high visibility, and owning the development and execution of brand strategies and plans. Reporting to the Head of Alzheimer’s Disease Marketing, you will innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions.

Requirements

8-10 years of broad Commercial experience with 5 years of Marketing experience in the pharmaceutical or biotechnology industry or equivalent
Experience within Alzheimer preferred; experience in Neurology and/or specialty markets strongly preferred
Experience in alliance management, HCP strategy and pull through strongly preferred
Experience in sales and other areas within Commercial highly desired (i.e. market access, market insights, sales management, etc.).
Proven ability to communicate with impact—demonstrating executive presence with senior leaders while simplifying complex concepts for diverse audiences.
Proven experience in the development and execution of marketing strategies which achieve/exceed business objectives
Experience in driving results in a highly competitive marketplace strongly preferred
Strong scientific/medical aptitude, ability to communicate complex scientific/medical concepts in a simple and understandable manner

Responsibilities

Partner with Eisai alliance on the development of U.S. HCP Marketing brand plans, supporting near-term strategy and execution in close collaboration with cross-functional teams.
Serve as U.S. HCP Marketing engagement strategist, designing creative campaigns, message development, and ensuring consistent messaging throughout the field and alignment within the broader organization.
Develop programs and tools for optimal sales force effectiveness.
Engage confidently with executive leadership and distill complex strategies into clear, actionable guidance for cross-functional and junior team members.
Contribute as a thought leader on cross-functional Alzheimer strategy projects which require input from and have implications for functions outside of commercial.
Understand pricing and reimbursement dynamics to identify obstacles and develop strategies and recommendations to address market challenges.
Conduct in-depth competitive assessments as necessary to provide insightful, actionable information regarding relevant business opportunities.
Ensure that all marketing communications support plan objectives and are an effective expenditure of resources.
Use data, analytics, and a deep understanding of the customer to define the customer strategy and impact measurement approach.
Maintain up-to-date knowledge and an accurate assessment of the competitive landscape.
Identify future market dynamics and opportunities to guide and refine the U.S. strategy.
Cultivate and maintain strong relationships with thought leaders, key customers, distributors, vendors, consultants, and professional organizations which advance Biogen’s business.

Benefits

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation