Director, HCP Marketing – Rheumatology

Takeda•Cambridge, MA

1d•Hybrid

About The Position

The Director of HCP Marketing - Rheumatology is responsible for setting the strategic vision and promotional direction for a launch product in Psoriatic Arthritis (PsA). This leader will work closely with multiple cross-functional team members to ensure success in the development of strategy, creative and execution plans, product support and sales execution. Additionally, the director will partner closely with the plaque psoriasis (PsO) director to ensure cross-indication brand strategies and execution are aligned. This leader needs to have an enterprise mindset and anticipate and adapt to quickly changing market dynamics while ensuring that all omnichannel strategies align with Takeda's mission of bringing better health to people and a brighter future to the world.

Requirements

Minimum Bachelor’s degree in marketing or related field.
Previous sales/marketing experience required.
7+ years marketing experience.
Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Management experience (3+ years leading field and/or marketing teams)

Nice To Haves

MBA preferred.
New product launch experience
Commercial experience in rheumatology or immunology an asset

Responsibilities

Develop and execute comprehensive HCP brand strategies, including positioning, messaging, and lead the launch readiness review process, and lifecycle management for the PsA indication.
Lead the creation of promotional materials (in-office and digital) to deliver a seamless experience for HCPs for the PsA indication.
Utilize market research and field data to identify HCP barriers, refining strategies to increase brand adoption and engagement.
Partner closely with Sales, Medical Affairs, Consumer Marketing, HCP Engagement Marketing, Market Access, and other key stakeholders to align brand strategies and initiatives.
Manage promotional budgets (OPEX) and direct agency partners to deliver materials efficiently.