Director, Medium Law Firms GTM Strategy & Operations
About The Position
The Director of GTM Strategy & Operations, MidLaw, is responsible for driving go-to-market strategy and operations for the Mid Law customer segment. The role develops and executes scalable initiatives to improve business productivity and growth, overseeing channel planning and strategy, partnerships and alliances, sales technology utilization, enablement, and professional development while ensuring alignment with overall business objectives. The Director leads customer success and generative AI initiatives, maps customer lifecycles, advances channel enablement, manages key initiatives and measures their impact, optimizes GTM systems and operational efficiency, and leads competitive, market, and customer research. This research includes the State of Small Law Survey and thought leadership efforts.
Requirements
- Bachelor’s degree or a minimum of 8 years of professional experience.
- At least 3 years in a role requiring analytical skills and experience deriving insights from data.
- At least 2 years of direct or indirect leadership experience.
- Experience presenting to executive audiences.
- Experience working cross-functionally and building effective stakeholder relationships at appropriate levels, including senior-level relationships.
Nice To Haves
- Adept at working with large, complex data sets and combining data from disparate sources.
- Ability to lead, coordinate, and engage peers while advancing strategic and operational progress.
- Action-oriented and self-motivated, with the ability to prioritize and meet time-sensitive commitments.
- Excellent oral and written communication skills and strong emotional intelligence.
- Highly organized and detail-oriented.
- Go-to-market experience and a customer-centric approach.
- Ability to attract talent and support development, planning, mentoring, and coaching.
Responsibilities
- Lead initiatives to enhance Mid-Law customer success and leverage generative AI technologies.
- Build and maintain strategic partnerships and alliances.
- Map customer lifecycles to identify important touchpoints and opportunities for engagement.
- Develop and execute channel planning and go-to-market strategies to drive business growth.
- Equip channels with the tools and resources needed to succeed, including through enablement and professional development.
- Oversee key initiatives and measure their impact on business objectives.
- Optimize go-to-market systems, technology, and operational efficiency.
- Conduct competitive analysis to identify market trends and opportunities.
- Lead market and customer research initiatives, including the State of Small Law Survey and thought leadership efforts.
Benefits
- Flexible hybrid work environment for office-based roles.
- Work from anywhere for up to 8 weeks per year.
- Flexible vacation, sick and safe paid time off, and paid holidays.
- Two company-wide mental health days off annually.
- Access to the Headspace app and Employee Assistance Program.
- Health, dental, vision, disability, and life insurance.
- 401(k) plan with company match.
- Parental leave and sabbatical leave.
- Tuition reimbursement.
- Employee incentive programs and possible annual bonus based on enterprise and individual performance.
- Resources for mental, physical, and financial wellbeing, including fitness reimbursement.
- Two paid volunteer days off annually and opportunities for pro-bono consulting and ESG initiatives.
- Flexible Spending and Health Savings Accounts.
- Optional hospital, accident and sickness insurance, and optional life and AD&D insurance.
- Access to a 529 Plan, commuter benefits, Adoption & Surrogacy Assistance, and an Employee Stock Purchase Plan.
- Optional Group Legal Identity Theft Protection benefit.
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What This Job Offers
Job Type
Full-time
Career Level
Director
