Director, Growth - Simplii Financial

CIBC • Toronto, ON

2d • Hybrid

About The Position

Simplii Financial is a modern, customer-first organization, and growth is intentional and data-driven here. As Director, Growth, you’ll lead a team that sits at the intersection of data, customer behavior, and product performance, identifying friction points and opportunities to drive meaningful engagement, conversion, and lasting customer relationships. Your practitioners are embedded across squads, and your primary focus is ensuring their excellence, capability, and consistency wherever they sit. You are responsible for hiring, developing, coaching, and retaining talent at all levels, setting the bar for rigorous, insight-driven growth work, and ensuring your team has the skills and standards needed to thrive in a complex banking environment. This is a player-coach role, where you balance strategic leadership with hands-on support, modeling strong practice and unblocking teams as needed. You’ll collaborate closely with leaders in CX, Digital Expansion, UX/UI, Product Management, and Business Analysis to ensure a cohesive operating model. At Simplii Financial, we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 2-3 days per week on-site, while other days will be remote.

Requirements

• 8 or more years of experience in growth, conversion optimization, lifecycle marketing, or a closely related discipline.
• Meaningful experience leading and developing people in an agile or cross-functional environment.
• Experience ideally within financial services or another regulated industry.
• Put the customer first, always.
• Understand that sustainable growth and a great customer experience are inseparable.
• Build a team that earns growth by improving the experience, not exploiting gaps.
• Lead through craft; have done this work at a senior level and know what excellent looks like.
• Coach with specificity, push back with evidence, and set a standard your team respects.
• Build people, not just pipelines; measure success by how much better your team is because of your leadership.
• Invest in practitioners' development, give feedback with honesty and care, and create an environment where people grow their craft under your guidance.
• Think in systems, not campaigns; understand that sustainable growth comes from finding the right customers, reducing friction in their experience, and continuously improving the signals between behaviour and action.
• Be driven by outcomes, not just outputs.
• Be rigorous about evidence; do not accept effort as a proxy for impact or correlation as a proxy for causality.
• Push your team to design better tests, ask sharper questions, and connect their work to metrics that truly reflect business health.
• Operate well in complexity; stay connected, keep context, and support your people even when the organizational structure is complex.
• Bring your real self to work, and live our values - trust, teamwork, and accountability.

Responsibilities

• Establish and evolve Growth frameworks, operating principles, and ways of working across experimentation, conversion optimization, lifecycle strategy, and performance analysis.
• Define what good and great look like and drive consistency in how your team thinks, communicates, and operates.
• Act as a steward of quality, judgment, and discipline, actively closing the gap between where the team is and where it needs to be.
• Own hiring for Growth roles, including role design, leveling, interviewing, and bar-setting.
• Define and maintain the career ladder, role expectations, and promotion criteria.
• Coach practitioners on experimentation design, incrementality measurement, lifecycle strategy, and performance analysis.
• Identify skill gaps and design targeted development plans and learning paths that make every person on the team stronger over time.
• Build a team that proactively finds signals in customer data, CX feedback, and behavioural patterns, translates those signals into clear hypotheses, and moves them through experimentation and validation toward actionable recommendations.
• Reinforce end-to-end thinking across the team.
• Champion a culture of disciplined testing.
• Ensure growth recommendations are earned through evidence, not intuition alone.
• Deploy practitioners into squads and shape how they operate within them, establishing ways of working, decision-making norms, and standards for good practice.
• Be accountable for people, craft, standards, and capability.
• Act as a coach, a standard-setter, and a trusted partner to the squads your team serves.

Benefits

• Competitive salary
• Incentive pay
• Banking benefits
• Benefits program
• Defined benefit pension plan
• Employee share purchase plan
• Vacation offering
• Wellbeing support
• MomentMakers, our social, points-based recognition program
• Purpose Day; a paid day off dedicated for you to use to invest in your growth and development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed