Director, Growth

DEPT®•New York, NY

1d•$130,000 - $145,000•Remote

About The Position

DEPT® is seeking a highly experienced and motivated individual to join their team as a Growth Director, focusing on driving growth via their Google enterprise partnership. In this role, the Director of Growth, Google Partnership is responsible for maximizing the strategic and financial value of DEPT’s relationship with Google. This leader will oversee compliance with Google incentive programs, drive adoption of Google Marketing Platform (GMP) solutions, and partner across teams to unlock revenue growth, operational efficiency, and value. The role serves as the primary internal owner of the Google partnership, acting as a strategic liaison between Google and executive stakeholders while ensuring the organization captures all available incentives, certifications, product benefits, and growth opportunities.

Requirements

8+ years of experience in digital marketing, media, partnerships, analytics, marketing technology, or related fields.
Deep knowledge of Google Ads, Google Marketing Platform, and Google's partner ecosystem.
Experience managing strategic technology or platform partnerships.
Strong understanding of marketing measurement, attribution, MMM, and performance analytics.
Proven ability to lead cross-functional initiatives and influence senior stakeholders.
Exceptional analytical, communication, and executive presentation skills.
Experience managing complex programs with measurable business outcomes.

Nice To Haves

Experience within a media agency, marketing services organization, consultancy, or large in-house marketing team.
Familiarity with Google's incentive and partner programs.
Experience implementing or overseeing MMM solutions.
Knowledge of privacy regulations, first-party data strategies, and evolving measurement frameworks.
Advanced analytics, data strategy, or marketing technology expertise.

Responsibilities

Own and manage the organization's strategic relationship with Google.
Develop annual partnership plans aligned to company growth objectives.
Identify opportunities to expand collaboration, joint business planning, co-marketing initiatives, and innovation programs.
Track partnership KPIs and communicate performance, opportunities, and risks to executive leadership.
Ensure compliance with all Google incentive programs, requirements, certifications, and reporting obligations.
Monitor program changes and proactively adjust internal processes to maintain eligibility and maximize benefits.
Forecast, track, and optimize incentive earnings across all applicable programs.
Partner with Finance, Operations, and Client Partner teams to validate performance metrics and claims.
Serve as executive sponsor for GMP adoption, utilization, and optimization.
Ensure teams are effectively leveraging GMP products and capabilities.
Identify opportunities to improve operational efficiency, campaign effectiveness, and reporting through platform enhancements.
Coordinate training, enablement, and certification initiatives across relevant teams.
Partner with product and operations leaders to establish GMP best practices and standards.
Identify new Google products, capabilities, and programs that create competitive advantage.
Champion innovation initiatives that improve client outcomes and organizational performance.
Support business development efforts through partnership-driven opportunities and thought leadership.