Director, Digital Expansion - Simplii Financial

CIBC•Toronto, ON

2d•Hybrid

About The Position

Simplii Financial is a modern, customer-first organization, and the Digital Expansion team is central to delivering on that commitment. As Director, Digital Expansion, you'll shape how strategy translates into action, leading high-impact campaigns, optimizing client journeys, and ensuring every personalized communication is smarter and more effective. You’ll oversee a team of digital practitioners embedded across squads, focusing on their professional growth, capability, and consistency. Your responsibilities include hiring, developing, coaching, and retaining talent at all levels, and setting the standard for excellence in campaign execution, journey orchestration, Martech, and analytics. This is a player-coach role where you balance setting frameworks and expectations with hands-on support and guidance. You’ll collaborate closely with leaders in CX, UX/UI, Growth, Product Management, and Business Analysis to ensure a cohesive operating model. At Simplii Financial, we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 2-3 days per week on-site, while other days will be remote.

Requirements

8 or more years of experience in digital marketing, campaign execution, marketing technology, or a related discipline.
Meaningful experience leading and developing people in an agile or cross-functional environment.
Experience ideally within financial services or another regulated industry.
Deep experience in digital marketing and leadership.
Customer-first approach, ensuring campaigns, journeys, and communications are genuinely useful to the customer.
Ability to lead through craft, having done this work at a senior level.
Ability to coach with specificity, challenge with credibility, and set a standard.
Ability to build people, investing in the growth of every person on the team, giving feedback with honesty and care, and creating an environment where practitioners develop faster than expected.
Understanding of the full stack: campaign strategy, journey orchestration, Martech configuration, analytics reporting, and how these pieces connect and break down.
Ability to operate well in complexity, staying connected, keeping context, and supporting people even when the organizational structure is not simple.
Ability to connect work to outcomes, not accepting effort as a proxy for impact.
Live CIBC values: trust, teamwork, and accountability.
Legally eligible to work at the specified location(s) and, where applicable, have a valid work or study permit.

Nice To Haves

Experience in financial services or another regulated industry.
Experience with Braze for customer engagement.
Experience with Adobe Analytics for behavioral measurement.
Experience with Adobe Target for experimentation and personalization.

Responsibilities

Establish and evolve Digital Expansion frameworks, operating principles, and ways of working across campaign execution, journey design, Martech operations, and analytics.
Define what good and great look like and drive consistency in how your team thinks, communicates, and operates.
Act as a steward of quality, judgment, and discipline, actively closing the gap between where the team is and where it needs to be.
Own hiring for Digital Expansion roles, including role design, leveling, interviewing, and bar-setting.
Define and maintain the career ladder, role expectations, and promotion criteria.
Coach practitioners on campaign strategy, journey orchestration, Martech, and analytics.
Identify skill gaps and design targeted development plans and learning paths that make every person on the team stronger over time.
Raise the technical and strategic capability of your team using knowledge of marketing technology stack (Braze, Adobe Analytics, Adobe Target).
Ensure the team is using platforms like Braze, Adobe Analytics, and Adobe Target to their fullest potential.
Champion the use of behavioural and digital usage data as a core input to decision-making across product and growth teams.
Ensure the analytics practice within your team is producing clear, actionable insight, not just reporting, and that those insights are influencing the work that matters most.
Deploy practitioners into squads and shape how they operate within them, establishing ways of working, decision-making norms, and standards for good practice.
Connect work to outcomes, pushing the team to understand the business case for their work, track what is actually moving, and continuously sharpen the connection between what the team does and what Simplii is trying to achieve.

Benefits

Competitive salary
Incentive pay
Banking benefits
Benefits program
Defined benefit pension plan
Employee share purchase plan
Vacation offering
Wellbeing support
MomentMakers, our social, points-based recognition program
Purpose Day: a paid day off dedicated for you to use to invest in your growth and development