Director, Growth Marketing

Wonder•New York, NY

3d•$210,000 - $220,500•Hybrid

About The Position

About The Opportunity As the Director of Growth Marketing at Blue Apron, you will be the primary architect of our growth engine. You will own the full marketing budget, overseeing a diversified mix of direct response and brand-building channels. This is a high-visibility leadership role that requires a rare blend of "hands-on-the-keys" technical expertise and high-level strategic vision. You aren’t just managing spend; you are optimizing the entire customer acquisition ecosystem. From scaling Meta and Google to pioneering OOH and Direct Mail, you will ensure every dollar is accounted for through advanced measurement frameworks (MMM + Multi-Touch) and a relentless "test-and-learn" culture enhanced by AI. The Impact You Will Make Omnichannel Budget Ownership: Manage the end-to-end marketing budget (performance + brand) and promotion budget. Strategically allocate capital across Paid Social (Meta, TikTok), Search (Google, Bing), Affiliate, TV/OTT, OOH, and Direct Mail to hit aggressive CAC and LTV targets. Measurement & Attribution: Move beyond last-click. Own the relationship with our data team to manage Media Mix Modeling (MMM) and incrementality testing (Geo-testing, lift studies). Ensure our measurement stack provides a true view of ROI across the full funnel. AI & Automation Integration: Lead the charge in using AI tools to accelerate creative testing, automate bidding workflows, and personalize messaging at scale. We expect this leader to stay ahead of the curve in using LLMs and automation to gain a competitive edge. Promotion Strategy: Partner with Finance and Product to manage the promotion budget. Design and test discount structures that drive high-quality customer acquisition without eroding long-term brand equity or margin. High-Velocity Testing: Establish a rigorous experimental roadmap. You will oversee a continuous cycle of A/B and multivariate testing across creative assets, landing pages, and offer structures. People Leadership: Manage, mentor, and grow a team of performance marketers. Foster a culture of accountability, data-literacy, and creative problem-solving.

Requirements

8+ years in performance/growth marketing, with at least 3 years in a leadership role within a high-growth DTC or e-commerce environment (subscription experience is a major plus).
You are equally comfortable discussing pixel tracking and API integrations as you are discussing the creative "hook" of a TV spot or the unit economics of a direct mail drop.
You don’t just report on ROAS; you understand Marginal CAC, Payback Periods, and Cohort Retention.
Proficiency in SQL, Tableau, or Looker is highly preferred.
You have a point of view on how AI is changing the performance landscape and have already begun integrating AI tools into your workflow to increase output and efficiency.
Exceptional leadership skills with experience managing and mentoring teams.

Nice To Haves

strong project management, organization, prioritization, and communication skills with attention to detail and the proven ability to build relationships and coordinate multiple projects across various teams
You are a self-motivated and energetic individual with a high level of initiative who thrives in a fast-paced environment, is comfortable with ambiguity, and has a passion for continuous improvement
You have an analytical mindset, with proficiency in tracking and reporting campaign performance metrics.
You have a passion for food, culinary innovation, and delivering best-in-class customer experiences.

Responsibilities

Manage the end-to-end marketing budget (performance + brand) and promotion budget.
Strategically allocate capital across Paid Social (Meta, TikTok), Search (Google, Bing), Affiliate, TV/OTT, OOH, and Direct Mail to hit aggressive CAC and LTV targets.
Own the relationship with our data team to manage Media Mix Modeling (MMM) and incrementality testing (Geo-testing, lift studies).
Ensure our measurement stack provides a true view of ROI across the full funnel.
Lead the charge in using AI tools to accelerate creative testing, automate bidding workflows, and personalize messaging at scale.
Partner with Finance and Product to manage the promotion budget.
Design and test discount structures that drive high-quality customer acquisition without eroding long-term brand equity or margin.
Establish a rigorous experimental roadmap.
Oversee a continuous cycle of A/B and multivariate testing across creative assets, landing pages, and offer structures.
Manage, mentor, and grow a team of performance marketers.
Foster a culture of accountability, data-literacy, and creative problem-solving.