Director, Growth Marketing

Wonder Group•New York, NY

1d•Hybrid

About The Position

About Wonder Everything’s on the menu at Wonder. Except compromise. Wonder is the mealtime platform built to feed every craving in one order. With Wonder, you can mix and match hundreds of dishes from 20+ exclusive restaurants in a single order, so everyone gets exactly what they’re craving. Enjoy everything from tacos to Thai with $0 delivery fees, plus dine-in or pick up at a Wonder location near you. Each dish is made to order on-site by our culinary team and served hot. Behind the scenes, Wonder owns and operates every step of the dining experience, from recipe development to the technology that powers our experience, allowing us to deliver quality, variety, and consistency at scale. Join us as we work to make great food more accessible. About The Opportunity As the Director of Growth Marketing at Blue Apron, you will be the primary architect of our growth engine. You will own the full marketing budget, overseeing a diversified mix of direct response and brand-building channels. This is a high-visibility leadership role that requires a rare blend of "hands-on-the-keys" technical expertise and high-level strategic vision. You aren’t just managing spend; you are optimizing the entire customer acquisition ecosystem. From scaling Meta and Google to pioneering OOH and Direct Mail, you will ensure every dollar is accounted for through advanced measurement frameworks (MMM + Multi-Touch) and a relentless "test-and-learn" culture enhanced by AI.

Requirements

8+ years in performance/growth marketing, with at least 3 years in a leadership role within a high-growth DTC or e-commerce environment (subscription experience is a major plus).
You are equally comfortable discussing pixel tracking and API integrations as you are discussing the creative "hook" of a TV spot or the unit economics of a direct mail drop.
You don’t just report on ROAS; you understand Marginal CAC, Payback Periods, and Cohort Retention.
Proficiency in SQL, Tableau, or Looker is highly preferred.
You have a point of view on how AI is changing the performance landscape and have already begun integrating AI tools into your workflow to increase output and efficiency.
Exceptional leadership skills with experience managing and mentoring teams.

Nice To Haves

strong project management, organization, prioritization, and communication skills with attention to detail and the proven ability to build relationships and coordinate multiple projects across various teams
You are a self-motivated and energetic individual with a high level of initiative who thrives in a fast-paced environment, is comfortable with ambiguity, and has a passion for continuous improvement
You have an analytical mindset, with proficiency in tracking and reporting campaign performance metrics.
You have a passion for food, culinary innovation, and delivering best-in-class customer experiences.

Responsibilities

Manage the end-to-end marketing budget (performance + brand) and promotion budget.
Strategically allocate capital across Paid Social (Meta, TikTok), Search (Google, Bing), Affiliate, TV/OTT, OOH, and Direct Mail to hit aggressive CAC and LTV targets.
Own the relationship with our data team to manage Media Mix Modeling (MMM) and incrementality testing (Geo-testing, lift studies).
Ensure our measurement stack provides a true view of ROI across the full funnel.
Lead the charge in using AI tools to accelerate creative testing, automate bidding workflows, and personalize messaging at scale.
Partner with Finance and Product to manage the promotion budget.
Design and test discount structures that drive high-quality customer acquisition without eroding long-term brand equity or margin.
Establish a rigorous experimental roadmap.
Oversee a continuous cycle of A/B and multivariate testing across creative assets, landing pages, and offer structures.
Manage, mentor, and grow a team of performance marketers.
Foster a culture of accountability, data-literacy, and creative problem-solving.