Director, Growth Marketing

Voya Financial • Boston, MA

2d • $160,000 - $200,000 • Hybrid

About The Position

Responsible for leading growth marketing strategies that drive demand, increase Voya’s owned media share of voice, and accelerate high-performing marketing campaigns. This role will focus on building always-on, conversion-oriented digital programs that strengthen awareness, engagement, and measurable business growth across Voya-owned channels. The Director will partner closely with Marketing Strategy, Distribution, Sales, Product, Data, and Technology teams to design and execute integrated growth marketing programs across owned, earned, and paid media. The role is accountable for maximizing demand generation, digital traffic quality, campaign effectiveness, and conversion performance, while ensuring marketing investment is tied directly to measurable business outcomes. This role serves as a hands-on leader and change agent, elevating growth marketing capabilities, improving campaign performance, and building a high-performing team grounded in demand generation, accountability, and continuous optimization.

Requirements

• 8–10+ years of experience leading digital, direct‑response, or performance‑focused marketing programs
• Demonstrated experience operating Growth Marketing, Digital Marketing, ABM initiatives, or always-on marketing models
• Strong expertise in digital marketing tools, CRM‑based marketing, marketing attribution, and performance measurement
• Excellent hands‑on digital marketing experience across web, email, paid media, and personalization
• 5+ years of people leadership experience with a demonstrated ability to develop and motivate teams
• Strong project management skills with the ability to manage multiple priorities in a dynamic environment
• Exceptional communication skills with the ability to translate performance data into clear business insights
• High degree of initiative, accountability, and attention to detail
• Background in e-commerce a plus
• Bachelor’s degree required

Nice To Haves

• MBA preferred

Responsibilities

• Establish and lead Growth Marketing that defines standards, best practices, and execution models for digital and direct‑response marketing
• Drive organizational change from episodic, launch‑based marketing to always‑on, performance‑driven campaign execution
• Design and optimize end‑to‑end digital customer journeys across acquisition, engagement, conversion, and retention
• Apply best‑in‑class digital marketing practices including personalization, behavioral targeting, A/B testing, and test‑and‑learn methodologies to improve conversion efficiency
• Own campaign‑driven website performance, including discoverability, engagement, and conversion optimization
• Partner with IT, Strategy, and Creative Sevices teams to align UX, content, SEO, and personalization with campaign and growth objectives
• Develop, operationalize, and scale account‑based marketing (ABM) programs targeting priority segments and high‑value accounts
• Partner closely with Sales and Distribution to deliver targeted, personalized digital experiences that drive higher conversion and pipeline contribution
• Leverage CRM and customer data to enable targeted, personalized, and timely marketing execution across channels
• Establish and maintain clear, credible marketing attribution that connects campaign activity to engagement, conversion, pipeline, and business outcomes
• Translate performance data into actionable insights and recommendations to continuously improve campaign effectiveness
• Coordinate integrated campaign execution across owned, earned, and paid media, ensuring cohesive messaging and sequencing
• Optimize channel mix and investment decisions using performance data and attribution insights
• Build, lead, and develop a high‑performing campaign and digital marketing team
• Foster a culture of accountability, experimentation, and continuous improvement while building modern skills in direct response, CRM execution, and analytics

Benefits

• Health, dental, vision and life insurance plans
• 401(k) Savings plan – with generous company matching contributions (up to 6%)
• Voya Retirement Plan – employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time — 40 hours per calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Director