Director, Growth Marketing

Organic Traditions • Toronto, ON

3d • CA$115,000 - CA$140,000 • Hybrid

About The Position

As Head of Growth Marketing, you will own and scale Organic Traditions’ DTC and Amazon growth engine in Canada and US at a pivotal moment of expansion. You’ll lead performance across paid, retention, affiliate, subscription, and emerging commerce channels (including TikTok Shop), driving efficient, profitable growth. This is a high-impact role at the center of the business - blending strategy and execution to turn data into action, unlock new growth channels, and continuously optimize the full funnel.

Requirements

• 8-12 years of progressive experience in growth, performance, or digital marketing, with at least 3 years in a senior or lead capacity owning channel strategy and budget
• Post-secondary education in marketing, business, or a related field; equivalent experience considered
• Experience in CPG, food & beverage, wellness, or a comparable product-led consumer brand strongly preferred
• Demonstrated track record driving profitable DTC growth -- measurable results against ROAS, CAC, LTV, and contribution margin are a must
• Hands-on experience managing paid media campaigns across Meta, Google, and TikTok -- you've built and optimized these yourself, not just managed agencies
• Experience with Amazon Seller or Vendor Central, including paid search (Sponsored Products/Brands) and organic tanking strategy
• Proven ability to own and scale email and SMS lifecycle programs -- segmentation, flow architecture, A/B testing, and retention metrics
• Experience building or scaling affiliate and/or creator commerce programs
• Solid grasp of SEO fundamentals and experience partnering on organic search strategy; familiarity with emerging AI-driven discovery (AGO) is a strong asset
• Experience with CRO -- landing pages, PDPs, checkout -- and a structure approach to testing
• Comfortable owning revenue forecasting and translating campaign plans into demand and inventory signals; experience partnering cross-functionally with supply chain or operations is an asset
• Proficiency with analytics and reporting tools (Google Analytics, Triple Whale, Northbeam, or similar); able to build dashboards and translate data into clear recommendations without heavy support
• Familiarity with TikTok Shop strategy and creator-led commerce is a meaningful asset

Responsibilities

• Develop and execute a comprehensive performance marketing strategy across paid channels, (Google, Meta, programmatic) organic channels, affiliate, subscription, and TikTok Shop
• Set and deliver against core KPIs, ROAS, CAC, LTV, MER, and contribution margin
• Stay ahead of digital marketing trends, tools, and platforms to innovate and maintain a competitive edge
• Drive profitable growth by optimizing channel mix, spend efficiency, and customer quality
• Identify opportunities to scale LTV, including subscription
• Build and scale affiliate and creator-led commerce programs
• Own TikTok Shop strategy, partnering with external agencies for execution
• Own search strategy across paid and organic (SEO), and evolve approach for emerging AI-driven discovery (AGO)
• Manage budgets, bidding, and channel mix to maximize return
• Partner with brand/content teams to develop high-performing creative
• Own website conversion rate optimization (CRO) across landing pages, PDPs, and checkout
• Continuously test and optimize creative, offers, and funnel performance
• Drive a structured A/B testing roadmap across ads and onsite experience
• Own lifecycle marketing (email/SMS) to drive repeat purchase and LTV
• Build and optimize subscription programs (offers, UX, retention flows)
• Optimize the full customer journey from first touch to repeat purchase
• Own DTC revenue forecasting, including demand planning across campaigns, promotions, and seasonability
• Partner with supply chain and operations to ensure inventory aligns with growth plans (in-stock, no missed revenue)
• Build reporting and translate data into clear recommendations to improve efficiency, scale, and profitability
• Manage relationships with external agencies and vendors to ensure excellence in campaign execution
• Mentor and guide junior team members on marketing best practices
• Foster a culture of testing, learning, and continuous improvement within the marketing function

Benefits

• $115,000 - $140,000/year base salary
• Performance Rewards - Clear and attainable bonus potential
• Comprehensive Health Benefits - We've got you covered for medical, paramedical, dental & vision benefits, and beyond!
• Flex Paid Time Off - Plenty of paid time off (including a day reserved for your birthday!) and an annual week-long paid company holiday
• Summer Hours - Adjust your schedule to make the most of those longer, sunnier Fridays during the summer months
• Hybrid Work Model - Find your flow working a mix of at home, and the office
• Core Hours - Flexible work hours to match your lifestyle - shape your workday around your life, not the other way around
• Organic Traditions Products - Annual credit to stock up on your go-to's and discover new favourites

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree