Growth Marketing Director

Backblaze External Website

About The Position

Backblaze is seeking a Growth Marketing Director to own the self-serve revenue engine end-to-end. This role encompasses top-of-funnel acquisition strategy, product-led growth, activation, and expansion. The Director will operate with cross-functional authority across Product, Engineering, Marketing Ops, and their paid acquisition agency. This is a leadership role focused on driving new user acquisition and growth for a developer-centric infrastructure company.

Requirements

Experience in a developer-centric infrastructure company, cloud infrastructure, or IaaS, with a technical customer base.
Proven experience building a PLG motion, including designing product qualification logic, activation funnels, and self-serve to sales-led handoffs.
Strong acquisition instinct, with a focus on traffic and top-of-funnel issues.
Product sense, with the ability to write credible briefs, push back on engineering tickets, and build business cases for product investment without a dedicated PM.
Understanding of developer channels such as Reddit, Hacker News, dev communities, technical content, GitHub presence, and DevRel-adjacent programs as acquisition channels.
Data fluency, with comfort in owning and presenting signups, activation rates, and conversion metrics alongside strategy.
Ability to influence without authority, driving cross-functional action through partnership and persuasion.
Experience directing a paid acquisition agency (not just overseeing spend).
Background working in a post-IPO company navigating both efficiency and growth mandates.

Nice To Haves

Familiarity with AI/ML infrastructure, data pipeline tooling, or the AI builder ecosystem.
Experience building out a growth team or function from scratch.

Responsibilities

Own organic and paid acquisition strategy across all channels, including direct oversight of the paid acquisition agency, setting strategy, budget allocation, and performance expectations.
Drive developer community acquisition across Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs.
Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy.
Work directly with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles.
Own the corporate narrative for the AI/ML segment and translate it into channel strategy, content, and partnerships targeting strategic markets.
Identify and develop go-to-market programs for key strategic ICPs: developer tools integrations, community presence, co-marketing, and technical content.
Own north star KPIs across the full funnel.
Partner with BI to build and maintain PLG dashboards.
Drive weekly and monthly reporting across the organization.
Work across external agencies, the Marketing Ops team, and Customer Success teams to facilitate the full lifecycle of customers acquired through the self-serve engine.
Partner with engineering and product teams to build the case for product investment and engineering capacity.

Benefits

Healthcare for family, including dental and vision
Competitive compensation and 401K
RSU grants for full-time employees
ESPP program
Flexible vacation policy
Maternity & paternity leave
MacBook Pro to use for work, plus a generous stipend to personalize your workstation
Childcare bonus
Fertility treatment and support
Learning & development program
Commuter benefits
Culture that supports a healthy work-life balance