Senior Director, Growth Marketing

Boulder Care

3d • $190,000 - $220,000 • Remote

About The Position

Boulder Care is looking for a Senior Director of Growth Marketing to build and own our digital growth engine, including performance marketing (paid, search, and organic), emerging digital channels (including directories, digital partnerships), and the growth strategy for new markets. You'll lead a nimble team and manage the agency partners behind these channels; you own the number and will execute on efficient, durable digital member growth. Your mandate is to build new, not just optimize what exists. You’ll deepen channels, accelerate growth in new markets, identify strategic revenue extension levers, and stand up new partnerships and opportunities that put Boulder’s solution in front of more patients and partners.

Requirements

• 10+ years in growth or performance marketing, with meaningful experience owning acquisition budgets and managing teams.
• Demonstrated ownership of a full performance marketing mix (SEM, paid social, programmatic, SEO) and fluency with the emerging AEO landscape.
• A track record of scaling acquisition efficiently: you think natively in CAC, payback, and LTV:CAC, and you've made real allocation calls under a budget.
• Experience standing up new channels and/or launching new markets, not just optimizing mature programs.
• Experience with strategic growth: understanding interconnected growth levers across the business and identifying unseen opportunities to drive growth.
• Experience managing agencies and deciding what to bring in-house.
• People leadership: you've built and/or managed a growth team and raised its bar.
• Strong analytical toolkit: attribution, experimentation, dashboards (e.g., GA4, Looker, mobile/attribution tooling), and the ability to build and deploy custom data models to unlock deeper, full-funnel insights.
• A bias to action; high comfort with ambiguity and operating autonomously in a fast-moving environment, while maintaining composure and optimizing in the face of challenges.
• Deep understanding of user experience (UX) principles and a track record of executing conversion rate optimization (CRO) initiatives across landing pages and digital funnels.
• Strong communication skills with internal and external senior stakeholders.
• Integrity, strategic thinking, and professionalism that reflect Boulder Care's values.

Nice To Haves

• Experience in regulated digital healthcare, early-stage startups, and high-trust acquisition motions is helpful but not required.

Responsibilities

• Own the performance marketing engine. Set strategy, budget allocation, and targets across all acquisition channels: paid (SEM, paid social, programmatic), organic/direct, SEO, and AEO surfaces. Own acquisition efficiency (payback, LTV:CAC) and carry the demand-creation mandate, while thoughtfully investing in paid growth.
• Drive peer-to-peer scale. Build the systems to amplify and measure word-of-mouth and help quantify the impact to the business.
• Build and scale a broad digital channel portfolio. Stand up and grow new digital channels including directories, listings, and other digital-first ecosystem partners. Continuously identify, test, and scale net-new channels and establish a new motion for growth to drive durable patient demand.
• Build a robust testing cadence for continuous learning. Implement a high-velocity A/B testing framework across the entire funnel. Partner closely with content teams to build a continuous feedback loop on what is working and what is not, and build the foundations for more robust tests (market holdouts, etc.) as we scale.
• Scale 0-1 growth in new markets. Own the growth strategy for new states: strategy sequencing, demand-readiness, launch channel playbook, and the go-to-market model. Partner cross-functionally across Growth, Payer, and other teams on execution.
• Lead a team and agencies. Manage, develop and grow a nimble team and hold agency partners accountable to results. Build the operating rhythm (dashboards, experimentation cadence, and reporting) that lets growth compound.
• Make growth decisions data-first. Work tightly with Analytics and other partners to build the measurement backbone for attribution, incrementality, non-brand search expansion, and word-of-mouth amplification. Bring rigor and honesty to what's working, what isn't, and where the next dollar goes.
• Extend LTV. Bring a growth lens to retention and LTV as a revenue lever — surfacing and pressure-testing the moves that lengthen relationships (reactivation, re-engagement), and partnering with lifecycle, product and clinical leads to prioritize them.

Benefits

• Comprehensive medical, dental, vision, and short-term disability benefits designed to take care of our employees and their families
• Mental health services via insurance coverage, including Talkspace and EAP for continuous care
• 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of employment
• Sick leave accrued at 1 hr for every 30 hrs paid
• 9 paid holidays per year
• 12 weeks of 100% paid parental leave for the birth or adoption of a child (after 6 months of employment)
• 401(k) retirement savings
• Remote-friendly with hardware provided to complete your work duties

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed