Senior Director, Growth Marketing

Thomson Reuters•Frisco, TX

5d•$137,200 - $293,500•Hybrid

About The Position

This role builds and leads the marketing function behind our self-service growth: acquisition, trial-to-paid conversion, and lifecycle expansion for small legal firms and solo practitioners. You own the marketing motion end to end — content, campaign and customer-journey strategy, lifecycle — and you're accountable for the overall PLG outcome, delivered through a tight partnership with the digital lead who owns the web, commerce, and product-surface experience. You'll lead a small, senior team and run the engine as an AI-human hybrid, with agents carrying production and lifecycle mechanics under your team's direction. The self-service growth outcome — self-serve revenue growth and the CAC, LTV, and conversion efficiency behind it — as the single accountable owner of the PLG motion end to end. Content and campaign strategy, and the definition of the customer motions and journeys that drive self-serve acquisition, conversion, and expansion. Lifecycle and growth marketing: usage-triggered nurture and expansion delivered via email, in-product, paid media, performance marketing, and digital channels. Activation and funnel measurement — the activation definition, propensity and journey modeling, and the product-qualified-lead (PQL) signal — in partnership with data science and analytics and the shared CDP. Team leadership: hire, develop, and lead a small, senior team spanning self-service acquisition, growth, and lifecycle, and experimentation — and set the goals and methodology the AI-human hybrid model runs within.

Requirements

10+ years in growth or product-led growth marketing, with direct ownership of a self-service revenue or conversion number — you've built or scaled a PLG motion, not supervised one from across the table.
5+ years leading and scaling marketing teams, with a track record of developing senior talent.
Deep strength in content strategy, lifecycle and email marketing, and customer-journey design.
Familiarity and comfort in collaborating closely with central paid media and performance marketing teams.
Fluency in CAC and LTV economics, funnel conversion, and lifecycle marketing.
Familiarity with PLG instrumentation and decision science: activation events, PQL modeling, funnel analytics, and experimentation design.
Working knowledge of the self-serve commercial stack — free trial vs. freemium, monthly / pay-as-you-go pricing, edition-ladder packaging, and self-serve checkout.
Proven ability to drive a shared outcome across partners you don't control — digital strategy, media, product, commerce, and data science — orchestrating one connected customer journey.
Experience marketing to considered, security-sensitive B2B buyers; legal, professional services, or another trust-driven category preferred.
Experience with the AI-human hybrid operating model: agents carrying production and lifecycle mechanics under human direction, with senior judgment reserved for strategy and quality.

Responsibilities

Own the marketing motion end to end — content, campaign and customer-journey strategy, lifecycle — and you're accountable for the overall PLG outcome.
Build and lead the marketing function behind self-service growth: acquisition, trial-to-paid conversion, and lifecycle expansion for small legal firms and solo practitioners.
Drive self-serve revenue growth and the CAC, LTV, and conversion efficiency behind it.
Define content and campaign strategy, and the customer motions and journeys that drive self-serve acquisition, conversion, and expansion.
Manage lifecycle and growth marketing: usage-triggered nurture and expansion delivered via email, in-product, paid media, performance marketing, and digital channels.
Oversee activation and funnel measurement — the activation definition, propensity and journey modeling, and the product-qualified-lead (PQL) signal — in partnership with data science and analytics and the shared CDP.
Lead and develop a small, senior team spanning self-service acquisition, growth, and lifecycle, and experimentation.
Set the goals and methodology the AI-human hybrid model runs within.
Collaborate closely with central paid media and performance marketing teams.
Drive a shared outcome across partners you don't control — digital strategy, media, product, commerce, and data science — orchestrating one connected customer journey.
Market to considered, security-sensitive B2B buyers; legal, professional services, or another trust-driven category preferred.
Utilize the AI-human hybrid operating model: agents carrying production and lifecycle mechanics under human direction, with senior judgment reserved for strategy and quality.

Benefits

Flexible hybrid working environment
Flex My Way policies designed to help manage personal and professional responsibilities
Flexible work arrangements, including work from anywhere for up to 8 weeks per year
Career Development and Growth opportunities
Grow My Way programming
Skills-first approach
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance
Two paid volunteer days off annually
Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives
Market competitive health, dental, vision, disability, and life insurance programs
Competitive 401k plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays (including two company mental health days off)
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance paid 100% by the employee
Optional life and AD&D insurance paid 100% by the employee
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit paid 100% by employee
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Access to Employee Stock Purchase Plan