Director, Growth Marketing

Acrisure•Oklahoma City, OK

1d•Onsite

About The Position

Auris is seeking a Director of Growth Marketing to own and scale the SMB demand generation engine that fuels growth. This leader will design and execute a high-volume, multi-channel marketing strategy focused on paid media, search, lifecycle marketing, and conversion optimization. The role requires a modern, AI-enabled approach to targeting, creative, and automation, with a strong focus on CAC, pipeline contribution, and revenue impact. This is a hands-on leadership role for a builder who knows how to turn marketing investment into a measurable pipeline at scale.

Requirements

10+ years of experience in growth, performance, lifecycle, or demand marketing, with clear progression into leadership roles
Proven track record of scaling growth at a B2B SaaS or fintech VC/PE-backed company, including meaningful impact on pipeline, revenue, and CAC efficiency
Demonstrated experience building and scaling growth engines—taking early traction and turning it into repeatable, measurable growth
Demonstrated experience deploying AI agents for sales/marketing automation (not just "using ChatGPT" but actually building AI-driven GTM workflows)
Hands-on proficiency with growth stack (e.g., Clay, Apollo, AI SDR tools, AI content generation) with measurable results
Ability to operate at both strategic and execution levels, from defining growth strategy to personally driving high-impact initiatives when needed
Strong analytical and financial mindset, with deep experience in funnel analysis, attribution, experimentation, and ROI measurement
Experience scaling SMB demand generation engines
Clear, confident communicator with the ability to influence senior stakeholders and guide cross-functional teams
Strong paid media background with meaningful budget ownership
Expert-level proficiency with HubSpot, WordPress, Google Analytics

Responsibilities

Own marketing-sourced and influenced pipeline targets
Build a predictable SMB demand engine across digital channels
Develop CAC and payback targets with Finance and leadership
Forecast pipeline creation and performance by channel
Establish reporting and attribution tied to revenue outcomes
Own paid acquisition strategy across Google, paid social, display, and emerging channels
Continuously optimize spend, CAC, and conversion rates across the funnel
Scale high-performing campaigns while maintaining efficiency targets
Build and refine localized and verticalized campaigns for priority SMB segments
Partner with Sales to ensure lead quality and conversion alignment
Optimize landing pages, offers, and conversion paths to increase lead → opportunity rates
Develop always-on demand programs that generate consistent inbound pipeline
Build automated lifecycle marketing across email, SMS, retargeting, and CRM channels
Improve speed-to-lead and lead-to-opportunity conversion rates
Implement nurture and re-engagement programs to increase pipeline yield
Partner with RevOps to continuously improve funnel performance
Use behavioral and intent data to drive smarter segmentation and targeting
Introduce AI-driven workflows for targeting, creative testing, and campaign optimization
Deploy automation and enrichment tools to improve lead quality and routing
Implement AI-assisted content and campaign production to increase speed and output
Evaluate emerging tools pragmatically based on measurable ROI
Build scalable growth infrastructure, not isolated experiments
Support growth through Acrisure referral ecosystem and local channels
Develop co-marketing and referral-driven acquisition programs
Identify scalable partnership channels that drive SMB lead flow
Optimize marketing support for broker and field-driven opportunities
Build and lead the demand generation and growth team over time
Manage agency and paid media partners
Establish clear performance management and reporting cadence
Bring operational rigor to budget allocation and performance tracking
Define and refine priority SMB segments by industry, size, and geography
Build one-to-many campaigns tailored to high-value verticals
Use data and performance insights to continuously refine targeting
Develop scalable personalization strategies without heavy 1:1 ABM overhead