Associate Director, Growth Marketing

Reef Lifestyle LLC•Carlsbad, CA

8h•Hybrid

About The Position

At REEF, we are a premium footwear brand with over 30 years of experience, known for blending innovation with comfort, style, and versatility. We are committed to environmental and social responsibility, prioritizing sustainable design, supporting reef sustainability projects, ocean clean-up, and organizations like Urban Surf 4 Kids and the Surfrider Foundation. We foster a culture of purpose and impact by empowering our employees and brand advocates to give back. We are seeking a dynamic, data-driven Associate Director of Growth Marketing to lead and enhance our digital marketing efforts across both Acquisition and Retention. This high-impact, full-time, exempt role offers significant ownership, working closely with the Sr. Director of Digital Marketing within our Direct-to-Consumer team. The position requires a hybrid schedule, with three days in the office at our Carlsbad, CA HQ and two days remote.

Requirements

A minimum of 8+ years of performance marketing experience at a high-growth DTC / ecommerce brand, preferably in the retail industry
Demonstrates the ability to lead agency partners, communicate with peers and leadership, and collaborate with key stakeholders and cross-functional teams
Master at digital marketing performance KPIs - can understand relationships or non-relationships between KPIs & the levers that affect every component
Expertise in a variety of marketing measurement applications with experience in MTA, MMM & incrementality testing
Player-coach mentality
Has demonstrated the ability to build or enhance processes to improve team coordination and efficiency
Can forecast and back into any needed marketing KPI to develop goals to track, measure, and optimize against
Highly analytical with strong critical thinking and communication skills
Highly entrepreneurial, adaptable and thrives in a fast-paced environment while also remaining organized
Can balance strategic vision with hands-on execution, gravitates towards speed and not afraid to roll their sleeves up and do the work
Experience with marketing tech with expertise in QA & data tracking
Understands product feed data and usages into dynamic marketing
Strong understanding of different marketing ecosystems and how they work with each other
Strong reporting skills, ability to digest different types of information for different audiences
Must be proficient in Microsoft Office programs
While performing the duties of this position, the associate is subject to an office environment and must adhere to the rules and safety regulations of the facility
Must be able to carry, lift, and/or move up to 50 pounds
Bachelor’s degree in Business, Marketing, or a related field, or equivalent combination of education and relevant experience
Minimum of 8 years experience in a role supporting eCommerce/Marketing functions preferably for a high growth DTC business

Nice To Haves

Familiarity / prior experience with the tools and platforms we use daily is a plus: Northbeam Analytics, Monday.com, DOMO, Shopify
Experience in both Ecommerce and Amazon marketplaces a plus

Responsibilities

Quarterback the digital marketing channel mix, partnering with channel leads to set forecasts, coordinate go-to-market plans, present pitchbacks and optimize business results
Collaborate with the Brand team to develop integrated media plans for priority commercial launches, overseeing paid channel activations
Manage key agency partners with a focus on building lasting relationships that drive business results
Collaborate with the Marketing team, leading go-to-market processes for the Digital team from brief development to deliverable execution
Drive cohesion between Brand, eComm and Amazon media planning and measurement across all marketing channel touchpoints, maximizing holistic outcomes
Fuel creative-led growth by optimizing a creative testing engine through advanced creative analytics; own creator content strategy to activate on paid
Oversee vendor budget and billing, ensuring timely payment and clear tracking in partnership with Finance
Establish and refine quarterly roadmaps for channel focus, testing priorities, and where the team should invest time, dollars, and effort—then iterate based on learnings and performance data
Own evolution of measurement frameworks, including MMM, MTA, geo-experiments, lift studies, and incrementality testing
Partner with the site team—improving the customer journey from ad to landing page to drive conversion
Drive the exploration and integration of AI tools and automation to enhance speed, insight generation, and efficiency across performance marketing workflows