Director, Growth Marketing

JamLoop

1d•Remote

About The Position

JamLoop is hiring a Director, Growth Marketing to to own the companyâs pipeline generation engine while helping shape how JamLoop creates and captures market demand over time. This role starts with direct ownership of pipeline-focused growth across paid search, paid social, CTV promotion, SEO/AEO, account-based marketing, landing pages, conversion optimization, and campaign execution. Over time, the role is expected to expand into broader growth strategy leadership as the company grows. In the near term, success comes from building the fundamentals: improving channel performance, tightening conversion paths, strengthening campaigns, creating clearer reporting, and bringing more discipline to how JamLoop drives pipeline. Over time, this leader will help design a more connected go-to-market system across demand generation, content, sales handoff, measurement, and practical automation. This is a hands-on leadership role for someone who can set strategy and execute. The right person knows how to start with what exists, prioritize the highest-impact moves first, and create leverage before complexity. How This Role Evolves This role begins as the owner of JamLoopâs growth engine, but it is intentionally structured to evolve into a broader growth strategy and architecture role over time. We are not looking for someone to walk in and build a complex AI-driven machine on day one. We are looking for someone who can strengthen the fundamentals first, introduce smarter workflows and practical automation where it matters, and help JamLoop build a more scalable, data-informed, and strategically integrated go-to-market engine. The right person will be able to operate at two levels: drive near-term pipeline performance and help shape the longer-term system for how JamLoop acquires, converts, and measures demand.

Requirements

8+ years in growth marketing, demand generation, or performance marketing in B2B SaaS, adtech, martech, media, or a related category
Proven track record of driving qualified pipeline and improving conversion, not just generating activity
Strong hands-on experience across paid search, paid social, SEO/AEO, landing pages, CRO, campaigns, and reporting
Experience building structure and process in an environment that is still evolving
Ability to move from execution into system design, seeing not just channel performance but how the broader GTM engine needs to work together
Strong analytical and strategic judgment, with the ability to prioritize highest-impact opportunities in a lean environment
Practical fluency with AI tools and automation workflows, with good judgment about where to start and where not to overbuild
Strong cross-functional leadership skills and confidence working across marketing, sales, product marketing, leadership, and operations
Deep hands-on experience with HubSpot and modern GTM workflows

Nice To Haves

Experience supporting both managed-service and self-serve or hybrid GTM motions
Experience in CTV, adtech, martech, media, or measurement-related businesses
Experience designing growth systems, reporting frameworks, or cross-functional GTM processes
Familiarity with tools such as Webflow, Clay, Canva, or related workflow and automation platforms
Experience in a builder-stage or high-growth environment where infrastructure needed to be created, not maintained

Responsibilities

Own the strategy and execution for marketing-sourced pipeline
Set targets, forecast performance, and recommend budget allocation across channels and programs
Build the near-term growth engine while helping shape the longer-term GTM operating model
Identify the highest-leverage opportunities across channels, content, conversion paths, reporting, and sales alignment
Move JamLoop from a set of growth activities toward a more connected, scalable system for demand generation and pipeline creation
Own paid acquisition end-to-end across paid search, paid social, CTV, retargeting, and emerging channels
Continuously test audiences, creative, offers, and landing page experiences to improve CAC and conversion rates
Optimize channel mix and budget allocation based on pipeline performance, not just CPL
Build and execute multi-channel campaigns that drive qualified demand
Develop conversion-focused campaign content, offers, and messaging that turn traffic into pipeline
Own the campaign calendar from concept to launch to optimization
Partner with Product Marketing and other marketing leaders on launches, narratives, and strategic initiatives
Design and run ABM programs for high-value accounts, verticals, and segments
Develop targeting strategy, signal-based triggers, and personalized outreach paths
Build multi-touch programs that convert engagement into pipeline
Drive organic growth through technical SEO, structured content, and evolving discovery behavior
Optimize for AI-driven discovery across tools and platforms such as ChatGPT and Perplexity
Build high-intent, conversion-oriented content and site pathways that capture and convert demand
Own conversion across key journeys from campaign click to demo request or other target action
Run continuous experiments on messaging, offers, forms, and page experience
Improve conversion rates across the funnel through rapid, disciplined testing
Build and maintain a clear growth scorecard tied to traffic, conversion, pipeline, and contribution to revenue
Own attribution and reporting that connects spend, campaigns, and channels to pipeline outcomes
Run structured experiments with clear hypotheses and measurable impact
Introduce practical automation and AI-assisted workflows that improve speed, insight, decision-making, or execution
Prioritize tools and process improvements that create real leverage for a lean team, rather than overengineering the stack