Director, Growth Marketing

Maxwell

3d•$110,000 - $125,000

About The Position

Our mission is to build enterprise software and products that empower people to make mortgage lending simpler and more accessible. Maxwell was founded in 2015 by homebuyers who were shocked by the complexity of the mortgage process for borrowers and lending teams alike. Somehow, in the mix of paperwork, points, and process, the humanity and emotion of the largest financing decision of a person's life had been lost. After spending a year with over 1,000 mortgage professionals, the founding team realized we needed to focus on making the people who make a difference shine. Now, we employ a world-class team of software experts and mortgage professionals who pull up our socks every morning to do just that. We're privileged that our company has been recognized by HousingWire, Progress in Lending, MReport, and others as a leading innovator in our industry. We are a committed team doing honest work that matters in the real world — one lender, one borrower, one homeowner at a time. And it works. Today our digital mortgage platform powers hundreds of mortgage lending institutions nationwide, from non-depository mortgage banks and credit unions to brokers and community banks. We work to make them, and their employees, the real heroes who enable homeowners to achieve the American Dream. This role is focused on driving pipeline from target accounts and building Maxwell’s presence in the market, working closely with sales and in partnership with our teams who own SEO, paid media and our website. You will own ABM strategy, field marketing, and core messaging, and help orchestrate how we show up to prospects across channels. So, ideally, you’re a hands-on, scrappy marketer who knows how to generate pipeline in a focused B2B environment. You’re not trying to own every channel. You know how to pick your spots, work cross-functionally, and drive impact where it matters most. You’re especially strong in: Account-based marketing (ABM) Field and event marketing Messaging and positioning Working directly with sales to turn interest into pipeline You’re comfortable being the person doing the work, which means on any give day you’ll be writing messaging, planning campaigns, running experiments, while also stepping back to think about what’s actually going to move the business.

Requirements

5–8 years in B2B marketing, ideally in SaaS or a complex sales environment
Experience running ABM programs and working closely with sales
Experience with events or field marketing that drive pipeline
Strong instincts for messaging, positioning, and audience engagement
Comfort working in a scrappy environment where you’re both strategy and execution
Ability to prioritize and focus on what matters most, not just run more campaigns
Solid understanding of funnel metrics (MQL, SQL, pipeline), even if you’re not a RevOps expert

Responsibilities

Build and execute a targeted ABM strategy focused on ~300 in-market accounts and ~3,000 broader nurture accounts
Partner closely with sales to define target accounts, align on outreach and messaging, drive meetings and pipeline
Own Maxwell’s event and field marketing strategy, including: major industry conferences (booth, messaging, pre/post outreach), hosted events, and creative approaches to stand out in a crowded market
Develop and refine messaging and positioning for our core segments (IMBs, credit unions, banks)
Create and test nurture campaigns and outbound messaging (email, LinkedIn, etc.) for in-funnel sales opportunities
Partner with our teams on campaign strategy, content needs and performance insights to create and test campaigns
Build early thought leadership presence in the market (content, POVs, event tie-ins)
Track and report on funnel performance, and help identify where the funnel is working vs. breaking
Continuously test and iterate, focusing on what actually drives meetings and pipeline, not just activity
Over time, help define what the next phase of marketing at Maxwell looks like as growth and investment accelerate