Director, Growth Marketing Manager

HomeLight • San Francisco, CA

15h • Hybrid

About The Position

This role is based in San Francisco, CA - Office days are Tue to Thur. HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients. Our technology makes it easier to buy and sell homes, whether that's enabling clients to buy before they sell, find a top agent, or have certainty through a modern closing process. Each year, HomeLight facilitates billions of dollars of residential real estate business on its platform for thousands of agents and loan officers. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all. Our team breaks barriers every day while staying committed to HomeLight's goals and core values, which is a crucial element to our shared success. The ideal candidate is a hands-on performance marketer who has personally built and managed paid search and Meta campaigns at scale. They are excited about AI tools and have used them to improve efficiency and testing. This is a lean team where the individual will drive impact directly with ownership of HomeLight's paid channels.

Requirements

• 8-plus years of hands-on paid search and paid social experience, with meaningful time in-house.
• Deep command of Google Ads: campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience layering.
• Proven Meta Ads execution: Advantage+ campaigns, custom and lookalike audiences, creative testing at scale, and Conversions API setup.
• Demonstrated use of AI tools in a marketing workflow.
• Strong SQL and analytics skills - you pull your own data and build your own reports.
• Experience with attribution in a high-consideration, long-cycle product (real estate a plus; mortgage, insurance, or fintech also relevant).
• Working knowledge of Google Tag Manager, GA4, and ad platform tracking - you've set up conversion events and debugged tracking issues yourself.
• Clear communicator with senior stakeholders - you can explain performance without overstating it.

Nice To Haves

• Real estate experience is a plus.
• Mortgage, insurance, or fintech experience is also relevant.

Responsibilities

• Own paid search and paid social for HomeLight.
• Run campaigns yourself, being accountable for the numbers.
• Work closely with data and product teams to ensure correct measurement.
• Build and optimize Google Ads campaigns (search, Performance Max, remarketing).
• Manage Meta across Facebook and Instagram.
• Run a real testing program with creative and audience experiments.
• Stay on top of CAC and ROAS and explain performance drivers.
• Bring AI into the workflow in practical ways.

Benefits

• Medical (Aetna or Kaiser), Dental & Vision (Guardian)
• Long-Term Disability & Short-Term Disability
• Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
• 401k (Vestwell), Life Insurance (Guardian) & Pet Insurance (Nationwide)
• Commuter benefits are offered in certain locations
• PTO, including Volunteer Days to give back to your community
• Annual Anniversary Perks, including one month paid sabbaticals!
• HomeLight Services to help you with buying and selling your home

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1-10 employees