Dir, Growth & Demand Generation Home Accessibility

National Seating & Mobility•Franklin, TN

22d•Hybrid

About The Position

We are seeking a growth-oriented marketing leader to drive growth and demand generation strategy and execution for our rapidly expanding Home Accessibility division. This individual will be responsible for building and scaling programs that generate qualified leads, accelerate market penetration, and support aggressive revenue growth goals across consumer and referral-based channels. The ideal candidate brings a blend of strategic thinking, operational execution, and analytical rigor, with experience driving measurable growth in healthcare, home services, or multi-location businesses. This role will partner closely with sales, operations, marketing, technology, and executive leadership to develop and execute scalable growth initiatives that improve lead volume, conversion, and customer acquisition efficiency.

Requirements

7+ years of experience in demand generation, growth marketing, or performance marketing
Proven success driving measurable lead and revenue growth
Strong understanding of multi-channel acquisition strategies including paid digital, SEO, email, local marketing, and referral generation
Experience working in fast-paced, high-growth, or private equity-backed environments
Strong analytical and reporting capabilities with comfort using marketing and CRM platforms
Excellent cross-functional leadership and communication skills

Nice To Haves

Experience in healthcare, home services, DME, accessibility, senior care, or other service-based industries preferred
Experience supporting multi-location or regional growth organizations
Familiarity with patient/customer acquisition funnels
Experience partnering closely with sales and operational leadership
HubSpot, Salesforce, Dynamics, or similar CRM/automation platform experience
Ability to manage multiple, competing priorities
Ability to travel as necessary.

Responsibilities

Develop and execute integrated demand generation strategies to support aggressive division growth targets
Build scalable lead generation programs across digital, local market, referral, and partnership channels
Drive both B2C, B2B and referral-source acquisition strategies where applicable
Identify new market opportunities and growth levers across regions and customer segments
Oversee team of associates responsible for lead qualification
Oversee paid media strategy including search, social, local advertising, retargeting, and display
Optimize conversion funnels across web, landing pages, intake, and sales workflows
Partner with external agencies and vendors as needed while maintaining accountability for ROI and performance
Partner closely with sales and operations leaders to improve lead quality, speed-to-lead, and conversion performance
Develop localized growth programs to support branch and regional expansion efforts
Equip field teams with marketing tools and campaigns that support community engagement and referral development
Establish KPIs, dashboards, and reporting frameworks tied to pipeline and revenue outcomes
Analyze campaign and channel performance to continuously optimize CAC, conversion, and ROI
Use data to identify scalable opportunities and recommend investment priorities
Ensure demand generation efforts align with brand positioning and customer experience expectations
Support messaging development focused on independence, accessibility, aging in place, and caregiver decision-making