Growth Lead, Enterprise Demand Generation

Spellbook

1d•Remote

About The Position

Spellbook is seeking a Growth Lead to own the generation and scaling of enterprise pipelines. This role involves designing programs to reach the right buyers, create urgency, and drive revenue. The position sits at the intersection of strategy and execution, requiring the development of account-focused campaigns across various channels (email, events, content, paid media, outbound) and close collaboration with the Sales team to ensure marketing activities translate into meetings, opportunities, and closed deals. This is an ideal opportunity for an individual who has successfully built demand generation programs for enterprise buyers, has experience working closely with sales, and is eager to own pipeline and revenue targets.

Requirements

4–8+ years in B2B SaaS demand generation or growth marketing
Proven track record of owning pipeline and revenue targets and delivering measurable results against enterprise or mid-market sales motions
Experience with marketing automation and CRM systems (HubSpot, Salesforce, or similar)
Strong analytical skills and comfort working with funnel metrics
Excellent cross-functional collaboration abilities, especially with Sales

Nice To Haves

Experience marketing to legal, compliance, procurement, or professional services buyers is a plus
Startup or high-growth environment experience is a plus

Responsibilities

Develop and execute demand generation strategies focused on enterprise accounts across legal departments, procurement teams, and law firms
Build integrated, multi-channel campaigns across email, webinars, events, paid media, content, and outbound support
Create and scale ABM programs targeting strategic accounts
Partner with Account Executives and SDRs to align on target account strategy and build campaigns that support strategic opportunities and expansion efforts
Launch executive roundtables, customer events, and webinar programs designed to generate qualified meetings
Develop nurture programs tailored to enterprise buying committees
Run experiments to improve engagement, meeting generation, and pipeline creation
Improve marketing automation and campaign operations
Help define scalable demand gen processes as Spellbook grows
Support with other responsibilities and projects as required