Enterprise Demand Generation Manager

Afresh • San Francisco, CA

13h • $190,000 - $198,000 • Hybrid

About The Position

Afresh, the AI platform for grocery, is seeking an Enterprise Demand Generation Manager to define and drive how the company shows up in the grocery market. This is a high-ownership role at the center of the go-to-market strategy, responsible for setting channel strategy, building end-to-end programs, and partnering closely with sales to convert engagement into pipeline. The role involves building a modern, AI-powered demand engine with the autonomy to make investment decisions. The position focuses on precision demand generation for a defined set of enterprise grocery retailers, emphasizing sharp, well-targeted programs grounded in buyer understanding. The manager will design integrated campaigns across the full funnel and bring a strong point of view on AI tools and tactics in demand generation. Reporting to the Head of Marketing, the role involves close partnership with Revenue Leadership, Sales, PMM, and managing an event coordinator. The core responsibility is to ensure Afresh's positioning and content reach the right buyers at the right time.

Requirements

• 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market.
• Direct experience setting demand strategy and making investment calls — channel mix, allocation, and prioritization decisions.
• A clear point of view on the modern AI-native marketing stack — proven out tools and workflows and bring informed recommendations.
• Hands-on experience building and running campaigns in HubSpot, on LinkedIn, and Google, including copy, tracking, and reporting — not solely through agencies.
• Demonstrated experience leading Tier 1 events end-to-end, including booth strategy, executive dinners, and on-site sales coordination, with measurable pipeline impact.
• Experience running webinar programs end-to-end, including content development and distribution.
• Breadth across demand channels — paid acquisition, email and lifecycle, ABM/ABX, webinars, content distribution, web optimization, and marketing analytics.
• Strong writer across campaign copy, email, landing pages, and webinar promotion.

Nice To Haves

• Strategic operator who sets the plan, defends it with data, and brings a clear point of view to leadership and sales.
• Creative eye and editorial judgment — has taste in campaign concepts, copy, and visual execution, and knows when a program is on-brand vs. generic.
• AI-native operator — actively shapes how AI is used in their work, brings informed recommendations on the modern stack, and treats tooling as a competitive advantage.
• Thoughtful within constraints — designs precise, high-impact programs for a niche, defined buyer set rather than relying on volume-based playbooks.
• Excellent cross-functional partner — particularly with sales — and able to align stakeholders behind a clear plan.

Responsibilities

• Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns.
• Make smart investment calls across channels, recommending allocation, prioritizing spend, and partnering with the Head of Marketing to maximize pipeline impact.
• Build account-driven GTM programs that engage a defined, named-account buyer set, designed for scale through AI-driven personalization, enrichment, and signal-based activation.
• Flex programs across top, middle, and bottom of funnel as business needs shift.
• Set the strategy for the event program, including trade shows, field activations, and executive dinners, with measurable pipeline outcomes.
• Manage an event coordinator who runs event logistics; own on-site execution.
• Own the webinar program end-to-end, including content development, speaker coordination, promotion, and redistribution.
• Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment.
• Evolve the marketing stack alongside RevOps, bringing perspective on AI tools, agents, and workflows.
• Lead the approach to signal-based automation, lead scoring, and intent-driven campaign activation.
• Define KPIs and build full-funnel reporting that connects HubSpot, Salesforce, and the website into a clear view of pipeline performance and ROI.
• Report on demand performance with clear, synthesized insights and recommendations.

Benefits

• Competitive compensation: Base salary, variable and equity
• Mission-driven impact: Help reduce food waste and improve fresh food access while driving profitability for retailers
• Growth opportunity: Join during a pivotal phase as we grew 70% in 2025 and are rapidly expanding our product portfolio
• Ownership and autonomy: Own and shape the demand generation function with direct impact on company growth
• Collaborative culture: Work alongside a talented marketing and revenue leadership team that values intellectual rigor and execution speed

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed