Demand Generation & Growth Manager

Omatic•Mt. Pleasant, SC

About The Position

Omatic is seeking a Demand Generation and Growth Manager who thinks like a scientist and executes like an operator. In this role, you own the inbound growth system end to end: from the traffic and content that creates the first signal of intent, through the nurture engine that qualifies it, to the sales coordination that converts it into pipeline. You are not running a campaign calendar — you are running a set of experiments against the question of how Omatic grows inbound SQOs more efficiently every quarter. This is a role for someone who has strong opinions about why a funnel is converting at 3% and not 8%, who reaches for data before they reach for conclusions, and who uses AI tools to move ten times faster than a traditional marketing operator. You build systems, run tests, document what you learn, and use that learning to make the next iteration smarter. You also own the coordination layer between marketing and the SDR team and run as the person who connects what marketing is doing to what sales is saying in their first conversations.

Requirements

3 to 6 years of experience in demand generation, growth marketing, or marketing operations in a B2B SaaS environment with demonstrated ownership of a funnel, not just execution within one.
A growth mindset applied to marketing. You have run structured experiments, documented what you learned, and used that learning to improve the next iteration. You think in hypotheses, not just tactics.
Genuine HubSpot proficiency: You have built complex workflows, designed nurture architectures, managed lead scoring, and diagnosed why something is not working without needing hand-holding.
Demonstrated experience working with an SDR or sales development team.
Strong data literacy with a point of view.
AI tool fluency as a genuine capability.
Salesforce familiarity at the campaign and opportunity level.

Responsibilities

Own the full inbound conversion system from first traffic touch through MQL and into sales-ready conversations with a clear hypothesis about where the funnel is leaking and a prioritized plan to fix it.
Build, optimize, and iterate on HubSpot nurture programs organized by trigger moment and audience segment with specific, relevant journeys for someone who is moving from a system migration context, an AI readiness concern, or a data hygiene crisis.
Own web conversion performance on key landing pages and the Omatic website and form hypotheses about why pages are or are not converting.
Run structured A/B experiments on email subject lines, nurture cadence, landing page copy, CTAs, and paid creative, with documented hypotheses, success metrics, and learnings that inform the next test.
Own MQL quality and scoring in partnership with RevOps and regularly audit whether the MQLs being generated are the right ones and adjusting scoring logic when they are not.
Use AI tools as a primary operating layer to test more hypotheses, generate more variants, analyze more data, and move faster than a traditional demand gen function.
Build AI-assisted workflows for campaign brief generation, email copy iteration and testing, performance summary drafting, and audience segmentation analysis, so your time goes to judgment and strategy.
Explore and implement AI-powered personalization in nurture programs using behavioral signals and audience data to serve more relevant content at the right moment.
Stay current on AI tools and bring recommendations to the team on what to adopt, what to test, and where AI genuinely moves the needle.
Own the connection between marketing programs and SDR outbound, developing the cadence messaging, call frameworks, and LinkedIn touchpoints that align with what marketing is running and what the buyer is hearing.
Build and maintain a campaign calendar that the SDR team actually uses.
Coordinate account-based plays with AEs on priority target accounts ensuring marketing and sales touches are sequenced and documented in Salesforce.
Own campaign attribution in HubSpot and Salesforce and keep the data clean, the UTM taxonomy consistent, and the reporting trustworthy enough that the Director and RevOps can make decisions from it.
Produce a weekly growth report that goes beyond metrics to diagnosis what changed, why it changed, and what we are doing about it.
Build and maintain the experiment log and maintain a documented record of every test run, the hypothesis, the result, and the learning.