Director - Growth and Demand Generation

IDEX•Cedar Falls, IA

10h•Onsite

About The Position

This leader owns Viking's full top-of-funnel — across four pillars: Sales Development (Inbound and Outbound), Marketing, eCommerce, and Digital. This position will double marketing-sourced demand from $10M to $20M, deliver $3M–$5M of accretive revenue through a new eCommerce route to market, and build a team that makes Viking faster, more consistent, and more scalable without adding layers.

Requirements

Bachelor’s degree or equivalent professional experience required.
5+ years in B2B commercial leadership roles, with clear ownership of a revenue or pipeline number.
Proven record building or scaling a Sales Development function (Inbound and Outbound) — hiring, coaching, quota design, tooling, and MQL→SQL discipline.
Hands-on experience launching or scaling B2B eCommerce — ideally a hybrid RFQ + checkout model with channel-partner alignment.
Strong grasp of product-marketing, including positioning, packaging, and sales enablement for tiered offerings.
Understanding of web properties, SEO/SEM, and content operations as measurable revenue drivers.
Commercially literate — comfortable owning a revenue number, not just an activity number.
Analytical — fluent with funnel math, attribution, cohort behavior, SDR unit economics, and the economics of demand.
Systems-minded — you design for repeatability, governance, and 1:many leverage rather than 1:1 heroics.
Operator's instinct — you ship, measure, and iterate; you don't wait for perfect.
Strong partner — credible with Sales, Application Engineering, Operations, and IT; builds trust quickly.
People leader — attracts talent, sets clear expectations, and develops the next layer of leaders.

Nice To Haves

Certain positions with IDEX Corporation and its business units require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, U.S. national, lawful permanent resident, or an individual who has been granted refugee or asylum status.

Responsibilities

Own the Sales Development function end to end — both Inbound qualification and Outbound prospecting.
Build the Inbound motion: rapid speed-to-lead on qualified web, eCommerce, and Request for Quote inquiries; consistent qualification criteria; clean handoff to Channel Partners.
Build the Outbound motion: target-account strategy, cadences, and playbooks aligned to Viking's priority segments.
Set the Sale Development Representative (SDR) targets, coach performance, and create a clear career path from SDR to quota-carrying roles.
Responsible for defining and aligning the criteria a potential customer must meet to move through each stage of the sales pipeline, including Service Level Agreements, and reporting in partnership with Sales.
Own the demand plan: set targets, channel mix, and investment allocation to double marketing-sourced pipeline.
Build Good / Better / Best product-marketing positioning and sales enablement for core and adjacent applications.
Oversee creation of technical expertise into scalable, AI enabled content and campaigns.
Orchestrate with digital teams to implement integrated and standalone campaigns across web, SEO, SEM, email, events, and channel marketing.
Lead the launch and operation of the hybrid eCommerce route to market: RFQ path for engineered solutions and checkout path for standard products and spares.
Own eCommerce logic, pricing rules, and merchandising.
Drive adoption, conversion, and customer experience performance as measurable business outcomes — not vanity metrics.
Deliver the targeted $3M–$5M of accretive revenue, with a clear Quad 3 focus.
Own VikingPump.com, VikingConnect, and SmartSitePlus — publishing velocity, UX hygiene, SEO health, and conversion performance.
Own product data quality, attribute governance, and media workflows that feed every customer-facing surface.
Partner with Corporate teams on platform, architecture, and integration.
Use AI deliberately in sizing, selection, content generation, and lifecycle communication to move from 1:1 to 1:many.
Lead a team across all four pillars; recruit, develop, and retain talent that can scale the function without scaling headcount linearly.
Embed governance: clear ownership, decision rights, and metrics across intake, content, campaigns, and the funnel.
Work with Commercial / Channel on handoffs, flow, and metrics from interest → quote → order → fulfillment.